About Hanan
Digital Marketing & Media lead with extensive experience driving digital & media strategies across Turkey, Middle East, and Africa. Focused on transforming teams and partnerships to accelerate digital maturity and deliver innovative, consumer-centric marketing solutions.
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Dubai (up to 20km)
Experience
- OpellaDigital & Media Integrated Consumer Engagement Lead -Turkey, Middle East &Africa Consumer HealthcareJanuary 2024 - Today (2 years and 5 months)Dubai, United Arab Emirates• Led media and digital strategy across Cough Cold & Allergy, Digestive, Multi-vitamin & Pain categories, driving integrated planning and maximizing ROI through MMM insights• Embedded experience planning and fostered agency collaboration via workshops to deliver consumer centric creativity, integrated campaigns that enhance brand memorability and love• Accelerated e-commerce growth through full-funnel digital campaigns leveraging first-party data, remarketing, and retail media to increase online sales share• Elevated digital footprint leveraging AI optimized assets, content partnerships, and social influencer activations to drive digital maturity, discoverability and advocacy• Transformed media and agency teams by streamlining workflows, scaling capabilities, and enhancing partner efficiency for innovation and brand impact• Built strategic vendor and agency partnerships, driving innovation, performance optimization, AI solutions, and creative roadshows• Led Digital Transformation, aligning country plans with global priorities, driving capability-building programs enabling best-in-class execution• Built a high-engagement, challenger-mindset team, increasing ownership, visibility, and empowerment while ensuring robust succession planning
- SanofiDigital & Media Integrated Consumer Engagement Lead - Turkey & Middle East Consumer HealthcareNovember 2021 - December 2023 (2 years and 1 month)Dubai, United Arab Emirates• Advised regional and category leaders, developing media models and leveraging digital capabilities to shape strategy and drive market share• Developed digital roadmaps and test-and-learn initiatives, delivering innovative campaigns and playbooks to optimize performance• Led quarterly campaign review meetings and benchmarked competitors, providing actionable insights to optimize media effectiveness• Led digital asset development and ecosystem optimization, transforming digital consumer journeys• Built digital thought leadership and coached teams on precision marketing and data-driven practices, elevating capabilities
- SanofiDigital and Media Lead, Middle East Consumer HealthcareJanuary 2020 - October 2021 (1 year and 9 months)Dubai, United Arab Emirates• Led media investment strategy and execution, driving market share growth while aligning with global teams on transformation initiatives• Drove media and digital excellence via precision marketing standards and KPI-based optimization• Led website SEO strategy and execution, optimizing website performance, content, and consumer engagement
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Education
- Bachelor of Business Administration;American University of Beirut (AUB), Suliman S. Olayan School of Business2010Bachelor of Business Administration;
- High SchoolInternational School of Choueifat2006High School
Skill set
Categories
- Other