About Hamza
I am a Senior Data & Analytics Professional with 5+ years of experience building scalable data infrastructure and delivering advanced analytics that drive measurable business impact. I bridge data engineering and analytics, from designing enterprise-grade ETL pipelines to creating predictive models that unlock revenue growth.
Core Expertise
Data Engineering:
End-to-end ETL/ELT pipelines processing large-scale structured/unstructured data
Orchestration: Apache Airflow, Azure Data Factory
Real-time streaming: Apache Kafka, AWS Kinesis, Kinesis Firehose
Cloud platforms: AWS (S3, Redshift, Glue, Lambda, RDS), Azure (Data Factory, Blob Storage, SQL)
Data warehousing: Redshift, Snowflake, BigQuery, PostgreSQL
Data modeling, optimization, quality frameworks (Great Expectations, PyTest)
Analytics & ML:
Predictive modeling, revenue forecasting, customer segmentation, recommendation systems
Product analytics: A/B testing, retention, funnel optimization
NLP, Deep Learning | Python, SQL
BI tools: Tableau, Power BI, Looker
Experience Highlights
Talabat (Delivery Hero): Led strategic analytics scaling high-impact programs across markets, generating significant revenue uplift.
Analytics Consultant: Delivered ML-powered forecasting models for financial services, improving accuracy 25%+.
Startup Co-Founder: Built AI-powered SaaS and food delivery platforms from concept to launch with full data infrastructure.
Key Achievements
✅ Built pipelines handling millions of daily records with 99.9% reliability
✅ Reduced data latency from hours to minutes via real-time streaming
✅ Cut cloud infrastructure costs 40% through optimization
✅ Improved forecast accuracy 30%+ with ML models
What I Deliver
Scalable data pipelines & cloud architecture
Predictive analytics & business intelligence
Revenue optimization & strategic insights
Data governance & quality frameworks
I combine technical depth with business acumen, translating data into competitive advantage across startups and enterprises.
Arabic
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Dubai (up to 50km), Abu Dhabi Island and Internal Islands City (up to 50km)
Experience
- Sadeeq.coCo-Founder & Analytics LeadApril 2025 - Today (1 year and 2 months)• Built comprehensive food delivery platform: Developed MVP from concept to launch, enabling restaurants to offer direct delivery without commission fees, resulting in higher margins for restaurants and reduced prices for customers• Full-stack mobile development & analytics implementation: Designed and developed 3 mobile applications using Flutter with integrated instrumentation and analytics infrastructure from inception, leveraging GA4, Meta Ads, and TikTok for enhanced ad targeting and user acquisition• Scalable backend architecture: Built robust backend infrastructure using Firebase services ensuring scalability and real-time data processing capabilities• Data-driven product optimization: Conducted comprehensive user journey analysis identifying critical pain points in early MVP versions, resulting in streamlined ordering process and improved user experience metrics• Business intelligence foundation: Established end-to-end analytics framework enabling data-driven decision making for product development, marketing optimization, and operational efficiency
- ilikeimg.comFounder & Technical LeadAugust 2024 - December 2024 (4 months)• AI-enhanced image processing platform: Built comprehensive image editing platform replicating iloveimg functionality with advanced AI features including face swap, intelligent text removal, image upscaling, and automated image enhancement tools• Serverless cloud architecture: Designed and implemented scalable serverless backend using AWS Lambda for core function ality and Amazon SageMaker for ML model deployment, ensuring cost-effective scaling and high availability• Database & infrastructure optimization: Leveraged DynamoDB's flexible pay-as-you-go model and NoSQL structure for optimal cost management and rapid feature development• Freemium business model implementation: Developed subscription-based revenue model with tiered access to advanced features, gaining around 23000 users over 2 months.• Strategic business decision making: Made data-driven decision to shut down the service after analyzing cost-benefit metrics, demonstrating strong business acumen in resource allocation and market viability assessment
- Talabat - Delivery Hero,Senior Product Data ScientistMarch 2022 - June 2024 (2 years and 3 months)Dubai - United Arab Emirates• Revenue maximization through strategic analytics: Led high-impact discount program analytics initiative that scaled from concept to 15,000 daily orders within 6 months, generating substantial revenue uplift and establishing new revenue streams across multiple markets• Advanced customer segmentation & personalization: Designed and implemented sophisticated customer segmentation models using machine learning techniques, enabling market-specific strategies and personalized user experiences across diverse geographic regions• A/B testing framework & experimentation: Built comprehensive A/B testing infrastructure adopted across multiple business units, establishing statistical rigor and performance monitoring protocols for the team experimentation strategy.• Conversion rate optimization leadership: Delivered 2% conversion rate improvement through advanced behavioral analytics, implementing data-driven optimization strategies that analyzed customer behavior patterns and market trends across multiple touchpoints• Multi-market experiment design: Led complex multi-market experiments with rigorous statistical analysis, ensuring proper control groups, statistical significance testing, and comprehensive performance monitoring across diverse market conditions• Executive reporting & strategic dashboards: Created comprehensive Tableau dashboards for C-suite stakeholders, pro viding real-time business insights, strategic KPI monitoring, and competitive analysis reports that informed major business decisions• Business intelligence infrastructure: Established automated ETL pipelines and monitoring systems using SQL, Apache Airflow, and Python, processing millions of daily transactions and ensuring data quality and reliability• Product instrumentation & analytics: Developed comprehensive instrumentation framework for user journey analysis, collaborating closely with development teams to ensure proper data collection, testing implementation
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Education
- Masters of EngineeringEcole Nationale Superieure des Mines2020Masters of Engineering
- Google Data Analytics Professional Certificate Google Career Certificates2021Google Data Analytics Professional Certificate Google Career Certificates