Gayane Grigoryan

Helping businesses thrive by providing expert marketing guidance, strategic insights, and innovative solutions. Partnering with businesses to achieve marketing success and make a significant impact on their growth and profitability. Designed and delivered a tailored training programs on Sustainable Marketing and Value Proposition Design impacting over 30 executives. Conducted comprehensive macro and micro environmental analysis for a client, identifying key issues and critical success factors. Utilised resources and capabilities analysis to evaluate performance level and interviewed customers to optimise value proposition and enhance customer journey. Led critical analysis of the UAE HVAC market, identifying sustainable growth opportunities. Enabled high-growth through customer-centric strategies, illustrated in a case study on the HVAC industry.

Oversaw marketing function for Fujitsu General and Midea brands specialised in providing air cooling products and solutions for commercial (B2B) and residential (B2C) markets across the UAE. Role involved dynamic cross functional cooperation and external stakeholder management in a multicultural environment. Created and implemented innovative marketing strategies aligned with business goals, target audience, and market trends to enhance brand visibility, generate leads, and drive revenue growth. Conducted market research, competitive analysis, and consumer insights to identify market opportunities, customer needs, and emerging trends. Used data-driven insights to inform strategic decisions and optimise marketing campaigns. Collaborated with cross-functional teams such as sales, product development, and creative services to align marketing strategies with overall business objectives. Built strong relationships with internal and external stakeholders, including agencies and vendors. Budget management: Developed and managed marketing budgets, allocated resources effectively, and tracked expenditures to ensure optimal utilisation of resources and adherence to financial targets.