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Gabriela BardellaGB

Gabriela Bardella

Rider Operations Manager

$250/day
Dubai, AE
0-2 years

Average response time: 1 hour

About Gabriela

Based in Dubai, I am currently working as Rider Operations Manager, but as I have a couple free hours, I am looking for opportunities to explore the market here. I have a lot of experience in Data Analysis and Business Management, using data and strategy to find gaps and opportunities to improve and increase value, as well as develop the business. Let's talk! I can help you.
  • Portuguese

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Dubai (up to 50km)

Experience

  • Daki (Quick-Commerce)
    Rider Operations Manager
    January 2024 - Today (2 years and 5 months)
    São Paulo, Brazil
    • • Manage a 2k riders operation, supporting 39 stores and 15k-25k daily orders.
    • • Lead cross-functional initiatives to acquire new fleet partners, such as social media ads, offline campaigns, and lead funnel improvements;
    • • Design and execute end-to-end growth strategies to optimize driver lifecycle, from acquisition and onboarding to engagement and retention, through lifecycle communication plan and incentives strategies;
    • • Collaborate with Tech, CX, Field, and Analytics teams to solve logistical bottlenecks, enhancing rider experience;
    Key Results: 2x active riders | -58% onboarding SLA | +38% leads conversion | -4pp churn
    Microsoft Excel SQL Marketing Business development Strategic planning
  • Loft (Proptech)
    Data & Process Manager –
    June 2023 - December 2023 (6 months)
    São Paulo, State of São Paulo, Brazil
    • • Established operational and sales processes to support strategic goals, ensuring seamless execution through cross-functional collaboration;
    • • Designed automated dashboards and KPIs to enhance stakeholder management and enable faster data-driven decisions;
    • • Led process optimization initiatives across credit, financing, and commercial teams;
    Key Results: Developed a new sales channel with R$600k+ in monthly net revenue
    Process facilitation Google Sheets Strategic planning
  • Loft
    Sales Planning – Loft
    January 2022 - June 2023 (1 year and 5 months)
    São Paulo, State of São Paulo, Brazil
    • • Led forecasting and market analysis to support strategic sales decisions;
    • • Designed sales tracking models aligned with business KPIs, enhancing business insights and execution visibility;
    • • Worked closely with Commercial, BI and Marketing teams to align objectives and increase productivity. Key Results: Supported integration and restructuring post-Loft & Credihome merge, with impact to +600 employees and several processes.

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Education

  • MBA
    ESALQ/USP
    2022
    MBA
  • BSc.
    UFRJ
    2018
    BSc.

Skill set

Categories