Description

Revenue Growth Executive with a serial record of scaling Tech, Marketplace and E-commerce startups into category leaders.

Over the past 11+ years, I have led commercial functions through high-stakes phases and critical inflection points, building and operating the revenue engines and growth systems that scaled early traction into predictable revenue that delivered on growth, profitability and valuation mandates.

My track record includes serving on the senior leadership team that IPO’d SWVL on Nasdaq at a $1B+ valuation, leading The Giving Movement’s ~4x Y/Y GMV growth, and setting the revenue and growth strategy for KSA’s leading entertainment marketplace webook.com, which was acquired by PIF’s entertainment fund.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Dubai (up to 15km), Abu Dhabi (up to 15km)

moonshots
Chief Revenue Officer
February 2025 - Today (1 year and 4 months)
Dubai - United Arab Emirates
moonshots helps growth-stage startups build the commercial architecture required to scale revenue. We partner with founders, boards and CEOs on high-stakes mandates and critical inflection points to design and deploy the revenue operating systems that turn early traction into predictable and scalable growth.
Revenue Management Growth Strategy Go-to-market Commercial strategy Data science
webook
Director of Growth
August 2024 - February 2025 (6 months)
Riyadh Saudi Arabia
Shaped the 3-year IPO growth strategy, and FY25's commercial strategy to deliver on the 1st IPO-readiness milestone of SAR 1B in GMV.
izil Beauty
Director of Growth
May 2024 - August 2024 (3 months)
Dubai - United Arab Emirates
Mandated with resetting the brand's growth direction, strategy and priorities to stabilise revenue following ~30% Y/Y decline.