Description

Product Manager and Product Owner with a background in Growth Marketing and 6+ years managing digital products across multiple markets. Brings a user and conversion-focused mindset to product work, from defining roadmaps and writing PRDs to shipping features that move business metrics. Experienced working in Agile teams across tech, design, and content, with a track record of cross-functional delivery, a strong instinct for prioritisation, and growing expertise in AI tools, agents, and automation applied directly to product workflows.

Languages

Portuguese
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Coimbra (up to 50km)

North Star Network
Product Manager / Product Owner
May 2025 - January 2026 (8 months)
• Owned the product roadmap for a digital portfolio across LATAM, Spain, and Italy
• Managed the product backlog and defined prioritisation frameworks based on business impact, resources, and regulatory requirements
• Ran sprint planning sessions in an Agile setup to keep developers, designers, and content teams aligned
• Presented roadmap updates to exec-level stakeholders, building alignment around priorities and trade-offs
• Developed MVPs and prototypes using AI-assisted development (vibe coding) to accelerate validation without full engineering dependency
• Built AI agents using MCP to automate tasks, reducing manual workload and freeing up team capacity
• Partnered with engineering on API integration projects, bridging product and technical requirements through delivery
• Led site migrations and revamps while maintaining SEO performance
• Wrote PRDs and user guides to support technical implementation and keep development teams aligned
• Tracked traffic and conversion metrics to make data-driven decisions
AI Agent Product management AI Automation Prioritization (RICE, MosCow...) Backlog Management
Better Collective
Product Manager
April 2022 - December 2024 (2 years and 8 months)
• Led the rollout of internal generative AI tools across content teams in multiple business units, collecting end-user feedback and aligning stakeholders around product requirements
• Gathered requirements from SEO specialists, analysts, and content teams and translated them into user stories and technical specs for engineering
• Prioritised and delivered product features working closely with project managers, dev teams, and content stakeholders
• Ran product discovery activities including user interviews and usability testing to validate assumptions before committing to the roadmap
• Managed a content team of 7 for the Brazilian market, including writers, reviewers, uploaders, and designers delivering SEO-optimised content at scale
Product management Vibe Code CMS Management product owner QA testing
GBSN Research
Growth Marketing Manager
May 2019 - March 2022 (2 years and 10 months)
• • Built the marketing department from scratch, defining strategy, processes, and tech stack as the sole contributor for a B2B data services company
• • Drove organic growth through an inbound marketing strategy built on pillar pages and topic clusters, generating a consistent pipeline of leads (MQL and SQL)
• • Executed go-to-market campaigns across paid acquisition and ABM, managing Google Ads, social media, retargeting, and multi-channel strategies
• • Built an online marketplace to sell packaged service bundles, bringing a SaaS-like purchasing model to a B2B services business
• • Improved conversion rates through CRO initiatives such as A/B testing, landing page optimisation, and UX improvements
• • Owned CRM and marketing automation, designing automated nurture flows and segmented campaigns for B2B buyer journeys
• • Ran competitor and market research to support positioning and demand generation decisions