About Fayrouze
French
Native or bilingual
English
Fluent
Experience
- BUREAU BEATRICEAccount DirectorFASHION AND COSMETICSJanuary 2025 - Today (1 year and 5 months)Dubaï, United Arab Emirates→ Managed international and regional projects including event, 3D and social media contents initiatives.→ Led the client relationship lifecycle, from initial inquiry to post-event follow-up, ensuring personalized service at each stage.→ Led content creation for:
- « Setting Spray » Launch by Huda Beauty in Paris and Dubai.
- « The House of Wonders » event by Audemars Piguet in Shanghai.
- « Magda Butrym » launch by H&M in GCC region (UAE, KSA and Koweit).
→ Oversaw project timelines ensuring all initiatives were delivered on time and within scope.→ Improved operational efficiency by refining processes, reporting frameworks, and project workflows.→ Developed and managed budgets in collaboration with the finance team.→ Led a diverse, multi-brand team with a focus on empowerment and performance.Scope of work: Strategic development, creative direction, project and crisis management, client partnership, financial oversight, agency representation, and innovation leadership - CHANEL SAS - DSI ModeGlobal Marketing & Communication Senior ManagerLUXURY GOODSJanuary 2022 - January 2025 (3 years)Paris, France→ Led international marketing and communication strategy for Fashion Division HQ→ Acted as the primary point of contact for HQ Fashion product projects with regional teams and partners.→ Managed projects across global and local markets, including retail, marketing, digital, and product merchandising initiatives.→ Oversaw project timelines and resource allocation, ensuring all initiatives were delivered on time and within scope.→ Participated in strategic meetings with department and regional teams to define strategies and ensure a seamless consumer journey across all touchpoints.Projects: AI, Retail experience, Marketing, Social media and Digital content strategies. Scope of work: International strategy, project planning, stakeholder management, KPIs, reporting, cross-functional collaboration, risk mitigation, and performance tracking.
- CHANEL SAS - DSI ModeLead Project Management OfficerOctober 2019 - January 2022 (2 years and 3 months)Paris, France→ Supported the Buying and Product Merchandising Director by leading international strategy and project management initiatives. → Support program governance by maintaining plans, and status reports. → Drive integration across project teams and manage critical interdependencies. → Track project milestones, deliverables, resource allocation, and interdependencies across multiple workstreams. Scope of work: Global project coordination, process optimization, workload and timeline planning, delivery tracking, stakeholder reporting, project progress monitoring.
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Education
- Master I, Marketing DigitalINSEEC - SUP DE PUB2013Master I, Marketing Digital
- Bachelor, Stratégie des MarquesINSEEC - SUP DE PUB2011Bachelor, Stratégie des Marques