Faseeh Ahamed

• - Involved in Customer Experience (CX) by improving Customer Happiness Score (CHS) for Business /Functions of Emirates Islamic.

• - Performed research and analyzed data for various products such as Personal Finance and Credit Cards.

• - Creation of Monthly and Quarterly Dashboardsfor Branches, Private Banking and Business Banking.

• - Performed backend UAT for New Finances sourced through Bidaya.

• - Actively involved in New Mobile application UAT by testing the values and by creating new digital dashboard.

ER

• - Performed marketing campaign analytics and generated outputs

• - Developed proformas for upcoming campaigns using long term dashboard results

• - Evaluated campaigns using APT by creating various outputs and correcting bias.

• - Campaign Operations Executive for Healthcare Financing Portfolio of US Credit card Major. Executed 15 Marketing Campaigns on an average in a month.

• - Performed Marketing Campaign Post-mortem Analysis and Deep dives to identify what worked well and the problem areas.

• - Converting simple & complex Campaign segmentation and targeting criteria to efficient SAS codes, macros.

• - Insight Generation from Historical data to devise campaign strategies.

• - Analyze Digital engagement channels like eService & mService usage to observe consumer spend.