Description

Are you working on scaling your business? Operating changes on your commercial strategy? Struggling to reach revenue targets? Do you have a new service or product to push to the market?

Don't hesitate to reach out! I will ensure your Sales Transformation for measurable success.

I've spent the last 6 years supporting companies' growth. I've succeeded in:

Driving Sales Strategy changes operationally
Scaling Sales teams by implementing new Sales processes and methodologies
Contributing on profitability by conducting Sales Go-to-market
Enhancing Revenue Teams potential by onboarding new Sales Reps and amending performance gaps
Winning market shares by orchestrating competitors buy-out

My approach is based on mid-term actions, from brainstorming to performance analysis. I truly believe that personalization and follow-up are key for Transformation, along with a global mindset change!

If you are curious about how I will solve your current problem, let's discuss! You will get a detailed action plan afterwords.

But who I am?

I'm Fani, a Spanish woman from Badajoz, living in Paris since 2010. I'm a Sales Coach for Transformation.

What motivates me the most on my professional life is helping others to grow, empowering people while I keep growing myself.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)

Hublo
Senior Revenue Enablement Manager
SOFTWARE PUBLISHING
November 2023 - April 2024 (5 months)
Paris, France
Impact on Sales France efficiency and performance:
Sales Enablement Tools stack: Microsoft Teams and 360Learning implementation, Modjo setting.
Product Go To Market: Defining the Go To Market Strategy for Mstaff. Go To Market execution for Sales (training, coaching, activity tracking).
Leadership and Individual Contributors coaching
Sales coaching Sales training Go-to-Market (GTM) Strategy 360 Learning Modjo HubSpot
Yousign
Senior Revenue Enablement Manager
SOFTWARE PUBLISHING
October 2021 - September 2023 (1 year and 11 months)
Paris, France
Strong contribution on Yousign's growth by increasing performance and efficiency of Sales and CSM teams in Europe:
As a part of the Leadership committee, contributing on Revenue Strategy decisions and operational deploiment.
Onboarding Program conception, creation and execution: Around 40 Individual Contributors and Leaders onboarded, Time-to-operational from 5 weeks to 3 weeks, Time-to-success drastically improved.
Revenue Academy conception and implementation: Continuous Training program for Revenue team. MEDDIC Methology fully implemented.
Individual contributors and Leadership coaching and follow-up to increase performance.
Definition of the Go To Market strategy regarding teams’ enablement.
Data analysis to define new Enablement actions.
Revenue Playbooks: Internal processes definition and documentation.
Revenue Collaterals: ICPs analysis and knowledge, Competition analysis, Guidelines and battlecards on specific topics.
Enablement Tools implementation and analysis: Modjo implementation and execution, Gong implementation for benchmark.
Management of a Sales Enablement Specialist. Experience in the recruitment process.
Sales coaching Sales training Onboarding Commercial strategy Go-to-Market (GTM) Strategy Management Salesforce Modjo 360 Learning Gong Apollo Metabase MEDDIC
Mention
Revenue Enablement Manager
SOFTWARE PUBLISHING
March 2020 - February 2021 (11 months)
Paris, France
Direct contribution on Mention's growth by increasing teams' performance and efficiency with a global approach:
Onboarding process implementation and follow-up: Onboarding Program conception, building and execution for Sales, Customer Success and Support teams.
Recurrent training logic: Continuous Training planning and delivering for the Sales, Customer Success and Marketing Teams regarding Product, Methodology and Processes.
Product Go To Market: Defining the Go To Market Strategy with Marketing. Go To Market execution for Sales, Customer Success and Support teams.
Internal Processes evolution; Sales, Customer Success & Support processes conception and implementation.
Sales and Customer Success Collaterals: Sales Deck, Competitors analysis, Help Center.
Customer Support automation through Intercom.
Sales training Sales coaching Onboarding Go-to-Market (GTM) Strategy Salesforce Salesmachine Intercom

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Master’s degree International Manager in Commercial Development for Marketing and Communication
Weller International Business School
2013
Community Manager
International Marketing Business School
2013

Check out Estefania's education

Sales Consultant

Estefania Rodriguez Merino

Sales Transformation Partner | Fractional SE

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