Description

About

Digital Marketing Specialist with a strong focus on SEO, Answer Engine Optimisation (AEO), analytics and performance marketing. I work with high-value NGOs, charities and regulated B2B organisations, helping them reach complex audiences, improve credibility, and convert visibility into measurable outcomes.

My work has supported funding, partnerships and commercial deal pipelines worth multiple millions of pounds, while driving sustained organic growth and high-quality conversions.

Core Experience

SEO, GEO & AEO

Well-versed, trained SEO specialist with experience across small businesses and large NGO sites (2,000+ pages)

Led SEO to AEO transitions for international NGOs and policy-led organisations

Rebuilt research papers, policy reports and PDFs into structured, search-friendly web content

Strong focus on authority signals, structured data, internal linking and search intent

High-Value & Institutional Audiences

Experience targeting donors, policymakers, institutional partners and procurement teams

Designed content and journeys for long decision cycles and trust-led conversions

Improved visibility for policy-relevant topics including health, agriculture and innovation

Conversion & Performance

Delivered:

- 2,000+ additional Google clicks in three months

- 400–2,000 percent increases in organic engagement

- Tens of thousands of high value measurable actions across SEO and paid channels

- SEO and paid activity contributed to securing high-value contracts and pipelines worth multiple millions

Paid Media

- Managed Google Ad Grants, Google Search and LinkedIn Ads

- Optimised campaigns for quality, compliance and conversion, not volume

- Supported NGO fundraising and B2B lead generation in regulated sectors

Analytics & Tracking

- GA4 and Google Tag Manager setup for donations, forms, downloads and engagement

- Clear attribution and reporting via Looker Studio dashboards

- A/B testing across messaging, layouts and CTAs

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Tag Trauma
Digital Marketing Consultant
MEDICAL
December 2025 - Today (6 months)
London, United Kingdom
Managing and leading strategy for SEO, PPC, conversion tracking, GTM, GA4, and WIX SEO. Bringing in new clients.
SEO Wordpress Google ad grants Google Analytics AEO Google Tag Manager
ACW
Digital Marketing Specialist
January 2023 - Today (3 years and 5 months)
London, UK
Led the transition from traditional SEO to Answer Engine Optimisation AEO for international NGOs and policy-led organisations, including CropLife International. Aligned long-form content with how answer engines such as ChatGPT, Google Gemini and Perplexity surface and cite authoritative sources, applying AEO and GEO models focused on credibility, reference consistency and authority signals.

Rebuilt complex research papers, policy reports and PDFs into structured, machine-readable web pages using clear hierarchies, schema markup, tables and evidence-based citations. This drove early ChatGPT surfacing, increased Google AI Overview visibility, and more predictable indexing across Google and Bing. Secured high-quality backlinks from reputable media and institutional sources, strengthening domain trust.

Delivered measurable impact through structured content optimisation, including 2,000+ additional Google clicks within three months, 400–2,000 percent increases in organic engagement, and contributions to over 20,000 additional annual sessions for NGO clients. Improved visibility for policy-relevant topics such as sustainable agriculture and innovation.

Led website performance, UX and conversion optimisation using AIDA frameworks and modular layouts, improving load speed, dwell time and conversion pathways. Simplified navigation and user journeys for organisations including GPEI and Medicines Patent Pool.

Designed and implemented GA4 and Google Tag Manager tracking for donations, downloads and engagement events, enabling reliable attribution and reporting. Ran A/B testing across messaging, layouts and CTAs.

Managed Google Ad Grants and Google Search campaigns generating tens of thousands of measurable actions. For regulated B2B and NGO clients, SEO and paid activity supported the acquisition of high-value contracts, contributing to project pipelines worth multiple millions of pounds. Delivered organisation-wide training on structured content and AEO principles.