About Elena
Marketing specialist building a professional career as Marketing Automation Consultant.
Customers nowadays demand experiences that merge elements of the online and offline world. My biggest professional motivation is finding the right implementation of digital elements in order to enhance customer’s experience and attachment with a brand.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Kiko CosmeticsPart-time Freelancer with Salesforce Marketing CloudRETAIL (LARGE RETAILERS)February 2025 - Today (1 year and 4 months)Dubai - United Arab Emirates• Cross-analyze sales, loyalty, and engagement data to identify trends, segment behaviors, and support strategic decision-making on customer lifecycle, retention, and targeted communications.• Strategic planning and coordination of the CRM campaign calendar, including newsletters and automated journeys, ensuring alignment with product launches, channel priorities, and audience fatigue management.• Customer data analysis and audience segmentation using Databricks, leveraging behavioral, transactional, and demographic data to build precise, performance-oriented targeting strategies.
- Klaviyo, Gohigh Level and Customer.ioPart-time FreelancerJanuary 2024 - Today (2 years and 5 months)• Design and execute onboarding strategies to maximize new customer engagement across different client industries.• Develop nurturing and loyalty programs, leveraging Klaviyo for tailored communication and customer retention.• Provide ongoing consulting support, refining CRM approaches based on performance metrics and client objectives.
- MRMAgencyJuly 2024 - January 2025 (6 months)Dubai City, United Arab Emirates• Implement email marketing campaigns and automation in Salesforce Marketing Cloud, optimizing Journey Builder and data segmentation.• Guided clients on SFMC configurations, including campaigns and opt-in/re-opt-in strategies.• Analyzed and optimized campaigns through A/B testing to maximize open and conversion rates.
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Education
- Master in Salesforce Marketing Automation.ISDI Business School2019Master in Salesforce Marketing Automation.
- Master in Marketing Management. EFMD Accredited.ESIC Business & Marketing School2017Master in Marketing Management. EFMD Accredited.
Certifications
- Klaviyo Product CertificateKlaviyo2024
- Salesforce Certified Marketing Cloud AdministratorSalesforce2022