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Malt Strategy
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Malt Tech Trends 2026
Dhroov SagarDS

Dhroov Sagar

P&L, Marketing & BD | GCC Expansion

$800/day
Dubai, AE
15+ years
Corporate strategy
Business development
Growth Strategy
Marketing
Business model

Average response time: 1 hour

About Dhroov

I am a business leader with full P&L ownership and 20+ years of experience in FMCG, healthcare, and consulting, with deep expertise in marketing, business development, and sales-led growth. As Regional CEO at Believe Pte, I launched an FMCG startup from the ground up and scaled it into a multi-million-dollar business by building the commercial engine across sales, marketing, distribution, supply chain, and regulatory compliance. I have also held senior leadership roles at Dentsply Sirona, Johnson & Johnson, and Deloitte, and I hold an MBA from IIM Kozhikode
Fashion and Cosmetics
Health and Wellness
Medical Devices
Laundry, Home Care and Personal Care
Pharmaceuticals

  • English

    Native or bilingual

Can work on-site
Dubai (up to 50km)

Experience

  • Believe FZCO
    Regional CEO
    FASHION AND COSMETICS
    June 2020 - January 2026 (5 years and 7 months)
    Dubai, United Arab Emirates
    Top executive and Global Leadership Team member. Launched FMCG startup from grounds up and grew revenue from zero to multi-million dollars.

    Built & Managed full business setup and operations, including strategy, sales, marketing, supply chain, third-party manufacturing, and regulatory compliance.

    Launched 350+ SKUs in beauty & personal care and developed 20+ new products, established presence across 10+ markets with key retailers, distributors, D2C, and e-commerce channels.

    Built and led a team of 80+ staff, executed marketing activities across ATL, Digital, BTL, and influencer channels to drive brand awareness and performance.
    Business development Growth Strategy Strategic planning Corporate strategy Pricing strategy
  • Dentsply Sirona
    Regional Marketing & BD Manager (TMEA & INDIA)
    MEDICAL
    April 2013 - June 2020 (7 years and 2 months)
    Dubai, United Arab Emirates
    Part of the Global Commercial Leadership Team for the European Business Unit, aligning regional strategy with global objectives and managing a $60M+ business across the region

    Launched 20+ products, optimized portfolio, led campaigns including anti-counterfeit initiatives & product upgrades.

    Drove clinician engagement with 10,000+ trained, 25+ university partnerships, and active participation in congresses.

    Led a commercial network of 15+ managers, 100+ reps, and 20+ distributors. Implemented Salesforce and digital tools to enhance sales effectiveness.
    Corporate strategy Business development Marketing Business plan Positioning strategy
  • Johnson & Johnson
    National Marketing & Sales Manager
    HEALTH AND WELLNESS
    April 2008 - February 2013 (4 years and 10 months)
    Gurugram, India
    Progressed through Business Development Manager → Regional Sales Manager → National Marketing & Sales Manager, earning multiple promotions including President Club – Asia Pacific at J&J.

    Revived and grew business by 36%, while leading KAMs, and sales network of 40+ reps, 5 managers, 15+ distributors across 1,000+ outlets.

    Led Annual business planning, Pricing, Trade Terms, Marketing Strategies, Promotions, Cross-Selling Campaigns, and Merchandising across retail outlets.

    Trained 500+ optometrists, 1,000+ retail staff, and activated 200+ trial counsellors, engaged 1,000+ ophthalmologists and 50+ eye hospitals.

    Led clinician engagement, advisory boards, and 20+ conferences, created scientific messaging tools and achieved market leadership in India.
    Marketing Strategic planning Business plan Growth Strategy Business development
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Education

  • MBA
    Indian Institute of Management Kozhikode
    2006
    Masters in Business administration from premier B School (ranked amongst top 100 B schools in the world). Specialization in Marketing, Strategy & Finance
  • B.Pharmacy
    Bangalore University
    2001
    Bachelor in Pharmacy

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