About David
I am a senior data, insights and intelligence leader with 10 years of experience helping agencies, brands and public-sector organisations turn complex data into clear strategic decisions.
My expertise spans media intelligence, audience and brand insights, campaign measurement, primary research and executive reporting. I previously built and led insight functions across Asia and the Middle East, delivering dashboards, measurement frameworks and decision-ready narratives for integrated communications programmes.
I also have a strong track record in cross-market stakeholder management, team leadership, new business support and translating analysis into commercial and reputational impact.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Manara GlobalSenior Advisor | Head of Data, Insights & IntelligenceMay 2025 - Today (1 year and 1 month)Dubai - United Arab Emirates
- Built and lead the agency's data, insights and intelligence function, defining its role across strategic planning, reporting, audience insight and measurement.
- Partner with client teams to turn media, social, audience and performance data into decision-ready recommendations, reporting frameworks and executive-level narratives.
- Improved internal reporting and insight-generation processes, including tool training, output standardisation and more scalable delivery of analysis across accounts.
- Support agency growth through proposal development, credential materials and the design of insight-led offerings aligned to integrated communications needs.
- Explored practical AI applications for communications through an internal initiative combining LLMs and GWI data to test messaging with audience personas.
- BursonHead of Data & AnalyticsFebruary 2022 - April 2025 (3 years and 2 months)Dubai - United Arab Emirates
- Led a regional team delivering media intelligence, audience insight, campaign measurement and reporting across high-profile accounts in the Middle East.
- Directed large-scale mixed-method research and analytics programmes for government, destination and institutional clients, translating complex findings into clear strategic recommendations.
- Built and scaled integrated reporting solutions, including interactive dashboards spanning earned, owned and paid channels, helping teams automate reporting and improve decision-making speed.
- Led high-value strategic projects including Riyadh Expo 2030, UNCCD COP16 Riyadh, Royal Commission for AlUla, RTA Dubai and SCFHS, covering stakeholder research, campaign evaluation, market prioritisation and communications strategy development.
- Expanded the agency's data and intelligence offer across existing accounts and new business through new products, frameworks and insight-led proposal support.
- OgilvySenior Data StrategistSeptember 2021 - February 2022 (5 months)Singapore
- Worked as part of the strategy team, partnering with planners and strategists to bring data-led insight into brand strategy, campaign development and new business across Asia.
- Delivered strategic insights through primary research, audience profiling, media analysis and social listening to inform integrated campaigns across sectors.
- Developed tech-enabled reporting solutions, including interactive dashboards across earned, owned and paid channels, helping automate reporting and improve visibility for teams and clients.
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Education
- Master of International BusinessHult International Business School2015Master of International Business
- Bachelor of International Business & ManagementUniversity of Tampa2014Bachelor of International Business & Management
Certifications
- Full stack web development bootcampLe Wagon2019