About Bronwyn
English
Native or bilingual
Afrikaans
Conversational
Arabic
Basic
Experience
- PEPSICO INTERNATIONALGeneral ManagerJanuary 2022 - January 2026 (4 years)Dubai, United Arab EmiratesEnterprise P&L leader across a fragmented, multi-market franchise system spanning 18 African markets and 7 bottlers within a multi-billion-dollar regional franchise network.Directed growth strategy and capital prioritisation in partnership with bottler CEOs and Boards, strengthening P&L performance, expanding market share and volume, and improving capital efficiency in geopolitically volatile, capital-constrained environments.Key Outcomes•Led the structural redesign of the African bottling architecture, consolidating into an anchor bottler model that reduced fragmentation, accelerated speed-to-market and strengthened long-term competitiveness.•Directed enterprise capital allocation across manufacturing capacity, sustainability programmes, brand investment and route-to-market infrastructure, expanding margin mix and improving return on invested capital.•Owned annual operating plans and multi-year Joint Business Planning, aligning innovation roadmaps and investment priorities to clear share, volume and profitability targets.•Redesigned commercial architecture across pricing, data and route-to-market systems, embedding digital platforms and performance governance to enhance decision quality, optimise channel economics and strengthen competitive execution.
- PEPSICO INTERNATIONALSenior Director – E-Commerce & Digital Growth (AMEA)January 2016 - January 2022 (6 years)Built and scaled PepsiCo’s e-commerce growth engine across Asia, the Middle East and Africa, designing digital route-to-market models and channel economics to drive incremental, margin-accretive growth and diversify revenue beyond traditional trade.Key Outcomes•Incubated and scaled e-commerce from launch to 10% of regional revenue, sustaining ~40% CAGR and structurally shifting channel mix.•Architected first-mover digital partnerships with regional and global retailers, defining joint growth frameworks to secure competitive advantage in emerging online and quick-commerce categories.•Integrated e-commerce into annual operating plans and commercial governance, embedding clear revenue, margin and share accountability.•Built regional analytics and decision architecture, improving visibility on channel economics and enabling capital reallocation toward higher-return growth levers.
- META (FACEBOOK)Agency Partner / DirectorJune 2013 - January 2016 (2 years and 7 months)Middle EastAdvised senior advertisers and agency groups during Meta’s expansion across Africa and emerging markets, influencing the shift toward measurable, performance-led digital investment models.Key Outcomes•Accelerated transition from traditional to ROI-led digital channels across major regional advertisers.•Structured early-stage commercial ecosystems aligning agencies, advertisers and platform capabilities to enable scalable digital revenue growth.
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Education
- Board Readiness CertificationIMD partnershipBoard Readiness Certification
- Women's Executive Leadership, Global GM Leadership ProgramWhartonWomen's Executive Leadership, Global GM Leadership Program