Bashar Noueihed

Develop and execute regional marketing strategy (Middle East, Turkey, Africa) aligned to sales priorities, ensuring measurable impact on pipeline.

KPI: Marketing-sourced and influenced pipeline targets achieved quarterly.

• Plan and deliver integrated campaigns and events (executive roundtables, partner tech days, trade shows).

KPI: 60% attendee-to-opportunity conversion; post-event lead follow-up within 48h tracked in Salesforce.

• Partner with BDRs and sales to drive lead follow-up and accelerate deal cycles.

• Manage and co-execute joint marketing activities with partners to expand ecosystem reach.

• Track, report, and optimize marketing performance using Salesforce and campaign dashboards.

• Ensure efficient budget utilization and process compliance.

● Increased revenue by 25% by making the digital landscape for OceanAir Travels (tourism) a main player in the revenue split and that is after setting up ads manager accounts and connecting proper conversion and event links, creating a proper media strategy, media planning and buying, and constant optimization

● Achieved 25% growth in revenue within 3 months for “Marvesol” based in the USA by implementing a digital media strategy including media planning and buying on different platforms such as Facebook, Instagram and Google

● Conducted a full SEO analysis report for the brand “Marvesol” to develop an SEO strategy which resulted in optimizing the page’s search visibility ranking number one on google.

● Improved customer footfall to a Lebanese local grocery brand (Ramadan Fruits) by implementing online campaigns focusing on Instagram Awareness and Google search ads

Increased total number of leads generated for a pharmaceutical store in Lebanon that resulted in an increase in revenue by 18% for Epimedyumlu Macun product

● Increased number of qualified leads by 20% over the course of 6 months by using marketing funnel strategy and constant optimization on the main advertising platforms (LinkedIn and Google)

● Developed assets that adhered to the region’s requirements from product slide decks to banners and guides, and implemented them in campaigns, thus increasing conversion rate from 1.8% to 3.14%.

● Managed and Exceeded marketing targets aligned with Global strategy through continous tracking, adjusting plans and budgets, and reporting to upper management

● Launchin trainings on Google and social media platforms optimization after a10% increase in conversion rates and opportunities created in the MENA region

● Established new ways to advertise on different channels such as Facebook, and Twitter to adhere to the most used platforms in the region, which resulted in an increase in engagement rates and clicks on ads

● Planned and executed events in tech industry in the region such as GITEX in UAE, and LEAP in Saudi Arabia by communication with organizers, setting floor plans, creating booth design with creative team, handling giveaways, supervising booth building process and supporting sales team during the event.