About Ayesha
Hello! I'm Ayesha and I'm a multifaceted creative who freelances as a content creator, social media strategist and creative consultant!
I also have a presence online as a modest fashion, beauty and lifestyle influencer and hijabi model!
Fashion, lifestyle and photography have always been a passion of mine so I started to create content online to express myself and my style. As a content creator, I have developed a unique voice and style across multiple platforms, including Instagram, and Tiktok.
With my experience and my eagerness to learn and build connections, I wanted to explore my creative side even further, so I started taking on freelance clients and have worked with a variety of local and international clients ever since to help them develop their brand identity, messaging, and creative content.
Looking forward to connecting with you all and potentially working together!
English
Native or bilingual
Arabic
Conversational
Amharic
Conversational
Can work on-site
Dubai (up to 50km)
Experience
- Self-EmployedCreative Consultant / Content Creator / Social Media ManagerJuly 2020 - Today (5 years and 11 months)Dubai - United Arab EmiratesCreative Freelancer for 5 years in the UAE with a strong client robust of local and international businesses across various industries such as fashion, beauty, lifestyle, tech, hospitality and FNB.Achieved over 80% ROI for clients in online paid DTC social media campaigns across Instagram, Facebook and Tiktok with a high reach of up to 90% with the intended audience.Average reach of 450K across social media platforms without ad spending.Key clients include: IHG Hotels and Resorts, Huda Beauty, Fujifilm Instax, Swarovski, Adidas and many more!Portfolio link: https://ayeshakamil.my.canva.site/ayesha-kamil-creative-portfolioServices include:1) Content CreationTypes of content / services include:Short-form content: Reels and TiktoksLong-form content: VlogsUGC VideosProduct / Brand PhotographyContent Ideation / ScriptingEditing2) Social Media StrategyServices offered include:Social Media StrategyContent Ideation / PlanningContent Calendar Creation + SchedulingContent Pillar AnalysisCopywritingSEO + SEM Optimisation3) Creative Consulting / DirectionTasks include:Briefing and analysing the client’s brand / servicesAuditing of client platforms (vision, mission, purpose, values,target audience, unique selling proposition)Auditing of the brand’s current communication strategy andidea generation (campaigns, special events, ambassadors,collaborations)A final strategy presentation with mood boards and creativeconcepts
- Azadea GroupE-commerce TraineeJuly 2022 - October 2022 (3 months)Dubai - United Arab EmiratesResponsible for the curation of content on Azadea's E-commerce website.- Worked on back end system software such as Sales Force Commerce Cloud and Image Repository to ensure the website was running smoothly- Responsible for monitoring of the website's performance
- K SoukInstagram AssistantMarch 2021 - May 2021 (2 months)Dubai - United Arab EmiratesResponsible for the brand's Instagram Page by carrying out daily tasks such as:- Posting on the feed and stories- Responding to Direct Messages- Creating Daily Reports- Monitoring Analytics and seeking improvements
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Education
- MA (Hons) International Business Management, International BusinessHeriot-Watt University2021MA (Hons) International Business Management, International Business
- Certification, Fashion Business and EntrepreneurshipFAD Institute of Luxury, Fashion & Design2022Certification, Fashion Business and Entrepreneurship