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Asya LeusAL

Asya Leus

Partner, Strategy & Organization - Business Doctor

$500/day
Dubai City, AE
8-15 years

Average response time: 1 hour

About Asya

For more than 12 years, I’ve been helping organizations navigate their most critical and complex transformations - from post-M&A integrations and leadership breakdowns to cultural resets and systemic realignment.

💡 Why clients choose me on Malt:

When traditional consultants don’t go deep enough, I combine strategic structure with psychological insight.

I work closely with founder-led businesses, family offices, and fast-scaling teams to align vision, people, and execution.

My role is not just advisory - I act as a long-term thinking partner to ensure sustainable results.

🌍 Based in Dubai, I support clients primarily across the MENA region, with additional experience in Europe and the US.

✅ Highlights & Impact
Integrated 10+ acquired teams during a 4x growth phase at Redmadrobot.

Delivered 300+ transformation projects across MENA, many in highly sensitive contexts.

Advised senior leaders on leadership wellbeing & burnout prevention during organizational change.

Partnered with family offices and senior executives to realign leadership and restore organizational health.

🩺 My “Business Doctor” approach
With a background in clinical psychology, I diagnose hidden dysfunctions, treat deep-rooted misalignment, and restore clarity and capacity for change.

⚡ If your organization is facing chaos, complexity, or emotional gridlock, I’ll help stabilize and re-architect what comes next - with focus, trust, and measurable results.
  • Russian

    Native or bilingual

  • English

    Fluent

Can work on-site
Dubai City (up to 50km)

Experience

  • Artvilson Media
    Partner, Strategy & Organization
    DIGITAL AND IT
    January 2024 - Today (2 years and 5 months)
    Dubai City, United Arab Emirates
    • Leading operational restructuring and strategic alignment for a global marketing agency scaling across GCC, EU, and US
    • Advising on leadership development, business tracking systems, and C-level coaching structures
    Corporate strategy Agile method Social media Market analysis Business development
  • Redmadrobot
    Chief Marketing & Strategy Officer
    DIGITAL AND IT
    January 2017 - January 2021 (4 years)
    Moscow, Russia
    • Led company through X4 revenue growth: $15M → $60M
    • Designed and executed full M&A program (10+ acquisitions) with direct control over $10M+ strategic budget
    • Built in-house Analytics Center (fully operational since 2018)
    • Created independent Marketing Division (28 FTEs), PR division and expanded into new verticals (Data Science, Industry 4.0, GovTech)
    • Shut down unprofitable ventures through financial diagnostics
    • Negotiated new large-scale enterprise and government contracts (oil & gas, heavy industry, federal bodies)
    • Delivered cost optimization programs preserving >$5M margin
    Corporate strategy Market analysis Business development Crisis management Team management
  • LEUSCORP LLC
    Founder & CEO
    CONSULTING AND AUDITS
    January 2020 - Today (6 years and 5 months)
    Dubai City, United Arab Emirates
    • Founded boutique consulting firm in UAE; scaled to $500K+ annual revenue within 18 months
    • Consulted 300+ client companies (annual revenue ranging from $2M to $1B) since April 2022, with ~50 recurring clients annually
    • Managed operations with 22 FTEs + 6 freelancers; 100+ professionals engaged through partner delivery teams
    • Delivered 100+ consulting projects across MENA and CIS
    • Built strategic partnerships covering full company formation lifecycle (legal, accounting, HR, licensing)
    • Personally closed all major consulting engagements
    • Known for pragmatic, executive-facing consulting tailored for founder-led organizations
    Corporate strategy Business development Change Management Process facilitation

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Education

  • Clinical Psychologist
    Institute of Applied Psychology, Moscow
    2024
    Clinical Psychology
  • Engineer-Manager of Innovative Technologies
    Russian University of Transport (MIIT), Moscow
    2012
    Innovation Management

Certifications

  • Startup Pitch
    Moscow Chamber of Commerce
    2009
    Start-up Fundraising Pitch
  • IBM Project Management
    IBM School of Management (Moscow Branch)
    2013
    ERP Team management Project Management

Skill set

Categories