About Astrid
French
Native or bilingual
English
Fluent
Dutch
Conversational
Experience
- SEMETISSenior Digital Business ConsultantJanuary 2025 - Today (1 year and 5 months)BelgiumLed major accounts across E-commerce, Pharma, B2B, and Retail. Managing teams of 2–4 consultants and analysts. Acted as the manager's right hand by driving client strategy, growing accounts, and idenQfying new business opportuniQes. Ensured strong client relaQonships and high performance digital campaigns.
- SEMETISDigital Business ConsultantJuly 2023 - January 2025 (1 year and 6 months)Leading small to medium clients in various industry (B2B, Public sector, Retail). CreaQng digital strategies and media plans derived from business data, depending on client's objecQves. Focusing on making the business of the client grow. Web analyQcs integraQon, puWng in place data architecture to measure adverQsing effecQveness and acQvate first party data.
- SEMETISDigital Business AnalystDecember 2021 - July 2023 (1 year and 7 months)Digital media management: planning, managing, opQmizing and analyzing digital markeQng campaigns on a variety of adverQsing pla\orms: Google Ads, Meta, TikTok, Pinterest, DV360, Xandr, Teads, UA, GA4, etc. Delivering data-driven insights to support clients in making strategic decisions. CreaQon of dashboards and automated reporQng.
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Education
- Traineeship in Data-driven Marke2ng and Innova2on2021Traineeship in Data-driven Marke2ng and Innova2on
- Master degree in Business EconomicsSOLVAY BUSINESS SCHOOL (ULB)2021Master degree in Business Economics