About Assaad
I help advanced technological companies turn cutting-edge innovations into scalable businesses and real revenue. With over 20 years of international experience in business development, Go-to-Market strategy, and innovation commercialization, I work with startups and specialized SMEs to:
- Define and execute Go-to-Market strategies that convert technology into products and solutions.
- Open new markets and business opportunities across global regions.
- Detect customer needs, activate PoCs, and convert them into paying clients while designing scalable business models.
- Collaborate with R&D and Product teams to package technical innovations into practical solutions for multiple industries.
I thrive at the intersection of strategy, growth, and technology, helping companies navigate complex markets and unlock new sources of revenue. My goal is to help your company grow internationally while leveraging your most advanced technologies.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- SKALLEntrepreneur, Innovator & Freelance Strategic Consultant/Sales/Business DevelopmentFebruary 2019 - Today (7 years and 4 months)
- Provided strategic consulting, business development, and Go-to-Market support for high-tech and DeepTech companies across global markets.
- Delivered end-to-end business growth: market analysis, opportunity identification, value proposition definition, and partnership development.
- Worked with companies in AI/ML-generated 3D mapping (Global), AI startups in insurance and legal sectors (EMEA), DeepTech startups (Global), and Digital Twin solutions (US).
- Helped transform innovative technologies into commercially viable products and scalable revenue streams, opening new markets and use cases.
- ScalnyxChief Sales & Innovation OfficerSOFTWARE PUBLISHINGApril 2025 - January 2026 (9 months)Paris, FranceChief Sales & Innovation Officer - Causal AI - DeepTech (Global Market)
- Led the commercialization of cutting-edge Causal AI technology across multiple sectors, turning advanced research into commercially viable business solutions.
- Activated and managed PoCs in banking (compliance), industrial manufacturing (production line waste reduction), supply chain optimization, and chemical R&D acceleration, successfully converting the banking PoC into a paying customer.
- Collaborated closely with customers and R&D to conceptualize new AI-driven solutions for business applications, including AI Agentic systems.
- Packaged the first commercial AI Causal solution for regulatory compliance.
- Developed Go-to-Market campaigns, LinkedIn communications, and attended industry events to generate leads, detect opportunities, and define business use cases across multiple verticals.
- Maxar Technologies (ex-Vricon)Global Sales Director / Business DevelopmentAVIATION AND AEROSPACEJanuary 2019 - December 2023 (4 years and 11 months)
- Market Strategy: In charge of the Telco vertical business line on a Global Scale
- Developing New Business globally into Mobile & FWA Service Providers
- Developing New Strategic Partnerships: detect new business opportunities, develop the relationship with Strategic Partners, influence product strategy.
- Complete Sales Process Management: targeted prospection, attending events, leads generation, qualification, opportunity nurturing, negotiation and deal closing.
- Product portfolio: High-res 3D maps for 5G/FWA radio planning, and other innovative use cases (Digital Twin, Drone navigation, GNSS, Automotive…)
Example of deals uncovered and won in highly innovative environments:- NVIDIA Omniverse Platform – "HEAVY.AI Partners with Bain, Maxar & NVIDIA to Provide High-Fidelity Digital Twins for CSPs" https://www.thefastmode.com/technology-solutions/30524-heavy-ai-partners-with-bain-maxar-nvidia-to-provide-high-fidelity-digital-twins-for-csps
- Spirent GNSS Foresight – Drone & Automotive navigation https://www.spirent.com/products/gnss-foresight-forecasting https://www.youtube.com/watch?v=0W2SETZddVs
- Reliance JIO - 5G pan-India rollout "the world's largest 5G deployment" https://www.businesstoday.in/technology/news/story/5g-dark-to-5g-bright-india-reliance-jio-5g-success-drives-33-growth-in-data-usage-443498-2024-08-29
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Education
- Executive MBAESSEC Business School2025Executive MBA
- Master's degree in Strategy and ManagementESSEC Business School2025Master's degree in Strategy and Management
Certifications
- Managing and cooperating in complex situationsSCYFCO2024