Anton Matkovskiy

I like taking complicated operations and making them simple, measurable, and scalable.

I'm a Product Director with 8+ years of experience building and improving B2B products — from early-stage 0→1 work to scaling and restructuring existing platforms. A lot of my projects start the same way: something important is happening in spreadsheets, inboxes, or manual back-and-forth — and it's slowing the business down. I map the workflow, identify where it breaks, and turn it into a product that runs reliably — increasingly with AI doing the heavy lifting.

Over the last few years I've been deeply involved in AI-powered product development: building WhatsApp sales agents using RAG, integrating LLMs into operational workflows, and helping businesses replace manual processes with intelligent automation. I don't just add AI as a feature — I identify where it actually changes the unit economics of a process.

I work closely with teams end-to-end: discovery, roadmap, UX direction, delivery, rollout, and iteration. I'm comfortable going deep with engineers when needed, but I also spend a lot of time aligning stakeholders, keeping scope realistic, and making sure we're measuring the right outcomes.

Team leadership is a big part of what I do: hiring, onboarding, goal setting/OKRs, process management, and people coaching. I've built teams from scratch and also joined existing ones to improve execution, introduce clearer product practices, and increase delivery cadence.

Domains: B2B SaaS, e-commerce, logistics, CRM/ERP automation, and AI-driven operations. If your product or operations feel clunky, slow, or overly manual — and you think AI might be part of the answer — let's talk.