Description

Anna Pawlak is a luxury PR and marketing specialist, with a strong focus on digital media and events. With nine years of experience applying her savoir-faire in the luxury, fine jewellery and beauty industry, Anna has a very analytical approach with a strong attention to detail.

Anna has worked in-house at De Beers Diamond Jewellers (LVMH) and Cartier, as well as agency-side with brands such as Anoona, Asprey, Eva Fehren, Dries Criel, Orveda (Coty), Tabayer, Yataghan, in addition to other luxury goods companies.

In the digital field, Anna has successfully built and grown social media profiles for brands and individuals, developing their audiences, increasing website traffic and boosting sales.

Industry field of expertise

Languages

English
Native or bilingual
Polish
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Globe Soccer DWC LLC
Head Of Guest Relations
SPORTS
November 2025 - January 2026 (2 months)
Dubai - United Arab Emirates
Head of Guest Relations for the 16th Globe Soccer Awards
- Led and managed a team of 6
- Managed travel arrangements for all 250 guests, including VVIPs from the football industry (Cristiano Ronaldo, Lamine Yamal, Ousmane Dembélé, Vitinha, Désiré Doué, Jorge Mendes, Joan Laporta, Nasser Al-Khelaifi and others)
Pre-Arrival:
- Prepared and supervised flight itineraries with the travel agency
- Communicated directly with guests regarding their flight details and special requests
- Coordinated transportation and car arrangements with the logistics team

Pre-Arrival:
- Prepared and supervised flight itineraries with the travel agency
- Communicated directly with guests regarding their flight details and special
requests
- Coordinated transportation and car arrangements with the logistics team

Hotel Coordination:
- Worked on-site at the hotel during guest arrivals 24/7
- Reviewed accommodation agreements and managed room allocations with
Atlantis, The Royal and Atlantis, The Palm
- Prepared rooming lists and coordinated with CEO the status and hotel
- Communicated directly with guests about room reservations and stay details
- Oversaw guest arrivals from airport to hotel
- Supervised room assignments, welcome letters, in-room amenities, and
sponsor gifts
- Assisted with guest tourism activities, restaurant reservations, and general
stay support

Team:
- Prepared team schedule rotational shifts for Guest relations, hotel & Airport
team
- Distributed the Departure & Arrival list schedule
- Coordinated with the Airport Manager and Hospitality Manager on guest
movements or requests Event Day
- Coordinated attendance and logistics for guests and VVIPs during the award
ceremony
- Suppored guest-related operations and event logistics throughout the
evening

Post-Event (Departures)
- Prepared and delivered farewell letters and handled guest check-out
assistance
- Coordinated car transfers to the airport
- Supported flight change requests
VIP Management Events event manager
Maison Margiela
Public Relations Executive
September 2025 - October 2025 (1 month)
Paris, France
Paris - Paris Fashion Week - Spring/Summer 2026 Show:
- Show prep-support and handling RSVPs, seating allocations, media
attendance
- Supporting regional press relations
- Tracking any shoot requests post show
- Managing VIP logistics (travel, hotels, entertainment, glam, gifting,
coordination)
- Handling negotiations for VIP requests involving press
- Coordinating the distribution of press and VIP assets
- Tracking and reporting post-show press coverage and delivering highlights to
the executive team
- Securing a VIP car partner for the duration of the event

Dubai - Launch of Maison Margiela Residences in collaboration with Alta
Group
- Managing VIP logistics (travel, hotels, entertainment, glam, gifting,
coordination)
- Managing Executive Team logistics (travel, hotels, entertainment, gifting,
coordination)
- Working closely with the hotel and production agency to ensure seamless
experience for all guests
- Personalised gifting proposal and implementation of in-room gifting for all
guests
- On-site event support during the duration fo the event
Avenue Fifty Two
Associate
July 2023 - December 2025 (2 years and 5 months)
Dubai - United Arab Emirates
Avenue Fifty Two is an impact-based strategic advisory firm focusing on brand
development and international expansion. Partnering with luxury brands to
create leading-edge storytelling, building narratives as part of their journey.
- Branding
- Marketing
- Public Relations
- Research
- Strategy
- Social Media advisory

Brands include: Arsenale (Orient Express), Dorsia, Haden, HyperSpace,
Wheely
Luxury Goods Luxury sector Marketing Events

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Master's degree, Strategic Marketing
Imperial College London
2016
Bachelor's degree, Public Relations/Image Management
University of the Arts London
2015

Anna Pawlak

PR, Events & Marketing Manager

About Anna

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