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Amal SweidanAS

Amal Sweidan

Strategic Growth and Implementation Expert

$1,000/day
Dubai, AE
15+ years

Average response time: 1 hour

About Amal

Driven Strategic Growth Consultant and Advisor with over 25 years of extensive experience partnering with businesses to unlock their full potential and achieve sustainable, scalable growth that elevates business valuation. With a strong background in the FMCG and SME sectors across diverse geographies, I bring a data-driven approach to identify opportunities, develop actionable strategies, and lead successful implementation. My experience includes spearheading business modeling initiatives and expansion strategies for FMCG growth portfolios, managing transformations across all pillars (resulting in +3x market share and +2x topline growth), optimizing channel performance (turning around losing businesses to profitability), and launching startups with robust foundations for accelerated growth. Adept at formulating financial models to secure funding and transforming organizational performance metrics. Passionate about helping businesses navigate complex challenges, drive innovation, and achieve tangible results. My goal is to build long-term partnerships with companies committed to growth and positive impact. My international experience, particularly within the GCC and North Africa, allows me to seamlessly navigate the cultural nuances and key market drivers of the region. As a fluent speaker of both Arabic and English, I am flexible in my approach, adapting my strategies to the unique situations and needs of each client.
  • Arabic

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Dubai (up to 50km)

Experience

  • MENA
    CONSULTANT/ADVISOR
    CONSULTING AND AUDITS
    September 2023 - Today (2 years and 9 months)
    Dubai - United Arab Emirates
    Spearheaded business modeling initiatives and expansion strategies, formulated financial models to secure funding, orchestrated planning for FMCG growth portfolios, optimised E-commerce performance, launched startups with robust processes and governance frameworks, and transformed organisational performance metrics.
    Go-to-Market (GTM) Strategy Growth Strategy Business Plan Development Project Management
  • SABA IP
    Global Strategy, Business Development & Marketing Director
    November 2021 - August 2023 (1 year and 9 months)
    Dubai - United Arab Emirates
    Drove global strategy formulation, short-term and long-term business development initiatives, and directed marketing efforts to enhance brand visibility and market share.
  • SOLICO GROUP FOOD SERVICES
    Global Strategy & Planning Director / Project Manager
    August 2019 - August 2021 (2 years)
    Dubai - United Arab Emirates
    Orchestrated market expansion strategies, crafted portfolio and brand strategies, analysed research insights, and developed consumer engagement platforms to foster brand loyalty.

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Education

  • Master, Business
    American University of Beirut ("AUB")
    1998
    Master, Business
  • Bachelor, Accounting and Business
    University of Jordan
    1995
    Bachelor, Accounting and Business

Skill set

Categories