Aisha D.

Built and managed the client's blog end-to-end, including workflow systems, editorial oversight, and a team of 6 writers. Collaborated closely with the client and SEO teams to develop search-driven content. Led the project end-to-end, serving as the primary point of contact and decision maker.

Delivered content strategy, copywriting, and brand consultancy across fashion, beauty, and lifestyle sectors. Produced web copy, social media content, and campaign narratives for a range of clients and audiences. Collaborated with designers, videographers, and marketers to execute brand campaigns end-to-end. Conducted content audits, SEO optimisation, and editorial direction for both startups and established brands.

Led content strategy across e-commerce, branding, and social media, driving engagement and revenue growth. Managed and mentored a team of writers, ensuring quality output aligned with brand voice. Conceptualised and executed 360-degree campaigns with design, video, and marketing teams.