Description

Hello, I’m a UX and Visual Designer, Passionate about creating usable digital experiences that are impactful, enjoyable, and easy to use. I believe in using empathy, curiosity, and design to create simple and effective solutions to complex problems, driven by creating a harmonious relationship between user needs and product capabilities.

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Etisalat UAE
Senior Product Designer
February 2022 - Today (4 years and 4 months)
Dubai - United Arab Emirates
• Developed and implemented design strategies aligned with Etisalat's digital transformation goals.
• Collaborated with cross-functional teams to define product requirements and deliver high-quality design solutions.
• Conducted user research, including interviews, surveys, and usability testing, to inform design decisions.
• Created interactive prototypes and iterated based on user feedback and testing results.
• Contributed to the development and maintenance of a design system to ensure consistency in design across products.
• Engaged with stakeholders to understand their requirements and align design solutions with their goals.
• Mentored junior designers to help them grow their skills and contribute effectively to the design team.
BASED X
Lead Product Designer
November 2021 - Today (4 years and 7 months)
Dubai - United Arab Emirates
• Lead a team of designers, overseeing their work and providing mentorship and guidance to ensure high-quality design output.
• Established and maintained design standards and best practices, ensuring consistency across all products and projects.
• Collaborated with cross-functional teams, including product managers, engineers, and marketers, to align design efforts with business goals.
• Conducted regular design reviews and critiques, providing constructive feedback to team members to improve their skills and performance.
• Managed the design team's workload and priorities, ensuring that deadlines were met and resources were allocated effectively.
• Acted as a design evangelist within the organization, advocating for the value of design and its impact on product success.
• Stayed updated with the latest design trends, tools, and technologies, incorporating new ideas and approaches into the team's workflow.
• Played a key role in recruiting and hiring new design team members, evaluating candidates based on their skills, experience, and cultural fit.
Twenty One Tech
UI/UX Designer
May 2020 - August 2021 (1 year and 3 months)
City: Riyadh Country: Saudi Arabia
• Design and implement consultations web app from initial conceptualization to launch.
• Create all sketches, wireframes and mockups to communicate user flows and interactions to engineer.
• Collaborate with other designers to ensure consistency with other products.
• As the only ui ux designer, took the responsibility to create a full working digital product.