Aaron Mathew

• • Worked closely with the B2B Marketing Team and Senior Leadership to execute Property Finder's account-based marketing (ABM) strategy, strengthening relationships with top brokerages and increasing overall agent engagement and retention across the UAE.

• • Led the end-to-end execution of the PF Awards 2025, Property Finder's flagship annual event, managing a seven-figure budget in coordination with the CMO, Senior Managers and external event agency. Oversaw communications, pre and post-event activations, and go-to-market strategy for the gala night, achieving a record 95% attendance rate and +18 NPS among participants.

• • Directed Agent H&M engagement initiatives, organising 30+ personalised B2B activation events across Dubai and Abu Dhabi that generated over 5,000 new agent touchpoints, 3,000+ app downloads, and significant uplift in brand sentiment and digital engagement metrics.

• • Co-led WhatsApp Agent Engagement Campaigns, segmenting audiences by agency and region to drive direct engagement with 5,000+ active agents within 20 days. The campaign enhanced real-time communication, resulting in a 20% increase in agent activity on the PF platform.

• • Contributed to PF One Voice, an internal transformation initiative aligning leadership, operations, and teams; resulting in a 55% share of wallet in the UAE market and measurable increases in internal alignment and performance standards.

• • Served as primary stakeholder for Community Watch, overseeing quarterly Property Data Reports highlighting top 25 communities in Dubai. These insights strengthened client retention and boosted content engagement and trust among PF Edge clients by over 25%.

• • Advising on property valuations and positioning strategies based on market analysis.

• • Consulting and strategizing on asset management and market behaviour to enhance executive level decision-making.

• • Analysing property data using research tools such as Property Monitor, DXB Interact, and PropSpace CRM to drive strategic, data-driven decisions on leasing strategies for multiple high level projects across Dubai.

• • Raised the company valuation from $1.6 million to over $5 million and led the execution of comprehensive marketing and operational strategies, securing a 20% equity stake and co-founder status.

• • Built and managed a pipeline of 6,000+ qualified leads by producing and launching video ad campaigns, writing scripts, starring in, shooting, editing, and running 8 Ad campaigns through Meta Business Suite; achieving over half a million impressions with a CPA of less than a dollar. Directed the purchase of $10,000 worth of media equipment and content partnerships, enhancing overall production quality.

• • Expanded the community to over 5,000 members within 8 months, generating over $45,000 (Student Recruitment) in revenue and creating impact in the hundreds. Opened new divisions for referral programs and accommodation, driving additional business growth.

• • Created a dataset with over 130,000 contacts, optimizing audience reach and engagement. Led data-driven marketing campaigns and trained staff on operational best practices.

• • Onboarded 80% of universities in the UAE and grew partnerships from zero to 100 in 90 days, directing 25+ company-hosted events and developing multiple high-conversion landing pages that played a pivotal role in customer acquisition and growth.

• • Established company profiles across multiple social channels. Integrated communication systems and set up email marketing and lead generation campaigns.

• • Configured official cloud APIs for WhatsApp Business (Meta) and integrated them with licensed third party dashboards, enabling WhatsApp Campaigns at scale.

• • Actively involved in investor negotiations, legal registrations, and tech development, ensuring seamless integration and growth.