Strategy and sales leader with more than 15 years of experience in achieving start up and new territory growth from scratch across EMEA & APAC, while building and leading teams to achieve exceptional results. For the past 7 years, I worked at Confirmation as the 2nd employee in the London office, where I started from a European Commercial Director role and moved to a head of EMEA & APAC Commercial Director role. In these 7 years, I developed and executed strategy and sales plans, that allowed us to enter more than 40 new markets across EMEA & APAC and generate more than USD 40 million in revenue by the end of 2022 from scratch. I also launched multiple new products in different markets and successful partnerships that helped us exceed targets consistently. Confirmation was ultimately sold to Thomson Reuters in 2019 for approximately half USD 1 billion.

In the past few years I have also been highly involved in the start up ecosystem through accelerators and IE Business School. I have successfully advised multiple start-ups from different sectors and countries on their business plans, investor pitching and sales strategies.

I excel at building business plans and sales strategies for either existing or new products and markets. My global experience in combination with my MBA education, allows me to be focused on what generates value for a company, how to differentiate from the competition, and how to best organise resources within a company to work efficiently towards a goal.