- Global Outdoor Advertising CompanyFreelance Content WriterPRESS & MEDIAAugust 2024 - Today (4 months)Temasek, SingaporeI provide content writing services to one of the world's most renowned global outdoor advertising company's APAC office. My assignments so far include:
- Refreshing website copy and content
- Newsletter writing
- Press release writing
- CapeFreelance Content WriterTELECOMMUNICATIONSApril 2024 - Today (8 months)Cape is a US-based telecommunications (think O2, T-Mobile etc.) start-up set to offer a privacy and security-first mobile service to the US market.I work directly with and support the Head of Product and Content Manager with research, content writing, proofreading and copyediting.
- HARDSKILLSFreelance Content Writer& StrategistEDUCATION & E-LEARNINGJune 2023 - Today (1 year and 5 months)Berlin, GermanyAs a content writer and strategist, I work closely with the founders and in-house Marketing team to:
- refine and develop the brand and content strategy
- develop and execute marketing campaigns, including new product launches
- produce content for marketing, PR, and product. This includes everything from social media posts, blog and thought leadership content, case studies, website landing pages, to product content.
I also help the company's founders' with research and presentation prep for speaking events.
Suyin Chia recommend Zi-Ting
Our partnership started off with an initial strategy session, followed by regular reviews and ongoing support in marketing and communications. I am impressed by her writing and communications skills, and her curiosity and can-do attitude tackling dietetic-related topics – her sincere interest in food and holistic health shows!
She is also rigorous in her approach to understanding the needs of our customers and how best to reach and connect with them. Even though she works freelance, she feels like very much part of the PCD team, who’s just as invested in our growth and success.
We’ve worked on:
- refining our brand strategy and identity
- building a PR and marketing strategy
- building an effective communication strategy, aimed at building long-term, sustainable relationships with our customers (via off- and online channels)
I have found her key to the growth of our start-up.
- Bachelor of Arts, English LiteratureNanyang Technological University, Singapore2017