Yvette Edrei

- Conducting as-is assessments and proposing to-be plans and roadmaps to implement Agile/Scrum principles at organisation, leadership and project team level.

- Closely collaborating with the client’s Agile Centre of Excellence (Agility Hub) in the development of training materials and tools, as well as rapidly adapting our Agile implementation strategy and re-aligning of priorities when necessary to ensure value delivery.

- Coaching, mentoring, training and facilitating multiple newly formed Scrum Teams in the implementation of Agile practices for the very first time, (Scrum, Kanban, Lean, Design Thinking, adapting Agile practices to their needs) including trainings, 1:1s and shadowing sessions with POs, SMs and Scrum Teams to help them adopt Scrum Values and pillars with a strong focus on delivering value in their projects. Measure of PO, SM and Scrum Team’s maturity to help the organization identify improvement opportunity areas and co-create action plans.

- Being a Scrum Master whenever necessary for the team: facilitating Scrum events (Sprint Planning, Daily Scrum, Sprint Review and Sprint Retrospective), supporting and empowering the Scrum Team in the definition of the Sprint Goal, Story Points estimation, clarification of doubts, Definition of Done as well as Acceptance Criteria when applicable. Removing impediments, using measuring tools like burndown charts, supporting in both Sprint and Product Backlog management and prioritisation. Supporting Product Owners drafting User Stories and manage/prioritize the Product Backlog. Support in Product Backlog Refinement/Grooming sessions.

- Managing, supporting and empowering Communities of Practice (CoPs) to disseminate the adoption of Agile and Scrum behaviours, values, and ways of working within the company, including design and delivery of tailor-made trainings in Agile-Scrum practices to support capability uplift.

- Working with senior leadership in understanding and embracing the transition from Waterfall into Agile ways of working whilst supporting them in managing change and adopting new ways to prioritise projects, define objectives and manage budgets.

- Implemented measure & evaluation practices across projects/teams to track performance against business OKRs (setting up KPIs) and team performance to drive continuous improvement (use of burndown charts, delivery rate, WIP, customer satisfaction, time to market).

- Tracking evolution of Agile and Scrum maturity in the organization to make recommendations to the Leadership team to define action plans where necessary.

- Support, mentoring and coaching to key roles in ART (Agile Release Train) within the implementation of SAFe framework.

- Planned, executed, delivered and project managed in-store and online media plans aligned to top trading periods and brand strategy with Top 4 Grocers and Impulse, course-correcting based on updated shopper insight, whilst maintaining through the line communications with shoppers. Worked closely with creative agencies to adapt Marketing assets and artwork to in-store and online shopper journey touchpoints with calls to action.

- Managed and delivered all New Product Development launch campaigns across all portfolio brands and customers both online and in-store, including exclusives and first to market with strategic customers. Especially relevant the launch of JJ Whitley Vodka in Tesco which drove £2.85million in RSV in its 12 first weeks, driving new consumers into the category and overall growing the JJ Whitley brand in Tesco in 28% Value Sales YA (Oct 2020 vs Oct 2019)

- Implemented a Measure & Evaluation (M&E) Tool and process allowing analysis of campaign effectiveness faster, informing back to the business whether trade marketing campaigns are worth repeating or stopping.

- Led, project-managed and delivered end to end processes for pre-filled Shipper activation across all portfolio brands in the Grocery channel. Coordinating supply, production, finance, and sales functions as well as agencies to deliver to customers on time, in full whilst delivering over £1 million in Net Margin

- Developed and implemented a fast-paced activation plan (liaising with internal and external stakeholders) to launch Baileys Strawberries & Cream in ASDA, growing their BWS Category and the Baileys brand by 30.7% during activation in the Summer time, a new space for the Liqueur Category to shine, whilst delivering £500k in customer contribution for the business and 5.8 ROI.

- Managed the material delivery of the first in-market created Gift Pack Project based on actionable insight: Cîroc 20cl + 2 flutes, which became top-selling in Tesco during Christmas and has accounted for more than £190k in NSV for Cîroc brand for H1 F19. Won a Spirit to Transform Team Award for delivering this in Q2 F19. Thanks to its success, got it listed on Amazon: http://bit.ly/CirocGiftPack

- Analysed and designed promo/activation strategy to achieve Tanqueray Ten AOP in the Off Trade channel in GB. Planned based on NSV building blocks to point out gaps to correct and put action plans in place and working on rationalization of promo weeks across channels considered Best in Class across the region.

- Managed a multi-brand A&P budget for ASDA of + £700k delivering 5.13 ROI.