A digital analytics enthusiast, passionate about customer and user experience.

I've had the privilege of working with organizations with different challenges and scopes including e-commerce, lead generation, travel, and government websites

I bring to the table solid technical and analytical skills and concrete experience managing analytics projects.

I'm experienced in:
• Data collection & analytics: Google Analytics (GA4, GA 360), Firebase Analytics;
• Tag management: Google Tag Manager (client and server-side);
• Data visualization: Data Studio, Tableau;
• CRO/ A/B testing: Google Optimize, ContentSquare;
• Cloud & data: BigQuery, SQL;
• Paid campaigns optimatazion : Google Ads, Facebook Conversion API;