Skill set (41)
Vilmar in a few words
I am a multidisciplinary Product Design Lead with expertise in Lean UX, UI design, and branding. I help companies unpack problems, test ideas, and take product design solutions from 0 to 1.
My design journey started along with the advance of the internet. During this time I have worked with startups, tech companies, global media organisations, and blue-chip brands at creative agencies in five different countries. I have tackled a wide range of design projects across many sectors, teamed up with cross-functional talents, and delivered endto- end solutions in product and branding.
I am a thinker/doer by nature. My skill set is based on human-centred design principles, lean methodologies, innovation frameworks and design craft combined with knowledge in technology and storytelling.
I believe in creating positive outcomes for people, planet, and profit.
I am into music, art, culture, tech, health and nature.
Experience
- MetacampusDirector Of Product DesignJanuary 2022 - January 2023 (1 year)Barcelona, SpainProduct Design Director and part of the founding team of Metacampus, an EdTech startup focused on onboarding individuals into the Web3 space and providing lifelong learning opportunities in a decentralised economy. Led UI, UX, and overall product development, collaborating with cross-functional teams to deliver an effective and intuitive learning experience. Key Responsibilities:• Led product design strategy and execution, and provided design direction, including lean UX, UI design, and branding.• Conducted market research, product benchmarking, and led the development of information architecture.• Led collaborative strategy sessions and designed prototypes for user testing.• Interim product management role along with the technical and design team members• Contributed to pitching. Main Outcomes:• Played a leading role in all aspects of product development within the startup.• Helped reframe the product vision and enhanced the user experience through collaboration, innovation, and team rituals.• Navigated a dynamic and challenging landscape with adaptability and agility.• Laid the foundation for the Beta launch in Q1 2023, despite significant pivots and market challenges.
- Balanced FamilyStrategic Design AdvisorJanuary 2022 - December 2022 (11 months)Amsterdam, NetherlandsAdvised on product design, UI, and brand design in a behavioral health tech startup, collaborating with the founder and CEO (ex-Booking.com) to drive product discovery, and guide internal and external design teams. Key Responsibilities:• Created roadmaps and deployed frameworks for design development to inform product, brand, and marketing decisions and action plans.• Provided strategic advice and implemented tactical branding and UI designs for Balanced Family's mobile app.• Actively managed and guided UX/UI team members and external product development consultancies. Main Outcomes:• Oversaw the release of Balanced Family's first MVP on the App Store.• Onboarded founding team members on best-practice frameworks in UI design, brand strategy, and brand design.• Maintained business focus, enabling efficient decision-making on design processes, hiring, and OKRs.
- Total DesignExperience Design Strategy DirectorNovember 2020 - January 2022 (1 year and 2 months)Amsterdam, NetherlandsStrategic lead role working closely with various ING Group verticals, including the global UX guild, and the global brand experience centre of excellence. Developed and implemented data-oriented design programs, custom frameworks, roadmaps, and workshops for cross-functional teams at global level. Key Responsibilities:• Developed design frameworks, roadmaps, and workshop facilitation based on Human-Centred Design, Design Thinking, and Lean UX principles.• Consulted on setting OKRs and driving integration between UX and BX verticals globally.• Identified new project opportunities, generating increased revenue streams for Total Design. Main Outcomes:• Successfully aligned ING's brand experience teams across 12 markets.• Created a new project pipeline with ING to advance customer-centric brand experience programs through strategic design.• Introduced and fostered the adoption of lean methodologies and evidence based design by both Total Design teams and retail markets teams.
Recommendations
Education
- MBA, Innovation, Digital Transformation, Business Strategy, Entrepreneurship, and MarketingThePowerMBAMBA, Innovation, Digital Transformation, Business Strategy, Entrepreneurship, and Marketing
- Master's degree, Media and Sociology (Brand, Communication and Cultural Studies)Goldsmiths, University of LondonMaster's degree, Media and Sociology (Brand, Communication and Cultural Studies)
- UX Design, User Experience and DigitalGENERAL ASSEMBLYUX Design, User Experience and Digital
- Bachelor's degree, Industrial DesignFAAP - Fundação Armando Alvares PenteadoBachelor's degree, Industrial Design