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Victoria K.

Experienced Strategic Customer Account Lead
  • Suggested rate
    $646 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Victoria's quote.
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Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 10km)
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Industry fields of expertise
Victoria in a few words
Dedicated and results-driven senior customer account lead with 12+ years experience working across SaaS (Martech) and agency (communications) specialising in digital engagement managed services.

I am truly passionate about helping customers gain a deeper understanding of their audiences while building more meaningful connections. I have had the pleasure of working with a variety of top FTSE 100 + S&P 500 brands across the technology (fintech, electronics, wearables, video chat), pharma, FMCG, QSR, automotive and retail industries.

I specialise in outbound and inbound engagement (digital/social media) content strategy and execution across owned and earned media. I have considerable experience working across customer engagement and intelligence, brand safety, compliance, community care, influencer and outbound engagement.

I am dedicated to looking after all aspects of a customer’s account health in order to ensure the overall strategic, operational and commercial success and I am comfortable managing large teams while simultaneously leading multiple cross-regional projects.
Experience
  • Khoros
    Senior Strategist
    SOCIAL NETWORKS
    February 2018 - Today (6 years and 9 months)
    London, UK
    • Provided strategic and operational counsel for the company's biggest customer; one of the most well known tech companies in the world.
    • Conducted quantitative and qualitative analysis to derive data-driven insights from Khoros' software.
    • Directed outbound engagement srategies centering on owned and earned social media and broader social listening.
    • Tactics included influencer outreach, owned social engagement (paid and organic), brand safety monitoring and regulatory compliance.
    • Successfully sought after and implemented NRR and ARR customer growth strategies; leading every stage of the new business cycle.
    • Operational success across projects in EMEA and NORAM worth over $3M, leading project timelines, invoicing and staffing efforts ensuring on time delivery and budget adherence.
    • Demonstrated leadership through team growth and people management responsible for recruitment and development accountability.
  • THE SOCIAL PARTNERS
    Senior Social Strategist
    January 2017 - January 2018 (1 year)
    London, UK
    Delivering strategic thinking and supporting creative development on client accounts and new business efforts. Defining research requirements and supporting delivery of insights by partnering with research teams. Developing clear recommendations and strategies across content, campaign and channel strategy. Refining clear and compelling insights that help shape exciting and inspiring creative briefs and supporting the quality of creative throughout the development process.
  • Field Day London
    Planner
    January 2016 - December 2016 (11 months)
    Helping to direct our agency's creative output, via insights, towards the area with the highest potential for our clients. Working across a number of TTL marketing accounts supporting CRM, loyalty, influencer, experiential, social, digital and content.
Recommendations
Education
  • Master of International Studies
    University of Leeds
    2008
    MA (Merit), International Studies
  • Bachelor of Arts in Politics
    Newcastle University
    2007
    BA (2:1), Sociology and Politics