Energetic brand marketeer with 13 years of experience in the creative industry specializing in brand strategy and creative, marketing-communications, campaign- and media planning and Go-To-Market strategies.

The bridge between strategy and creative is what excites her. A strong example is the brand framework she developed for Zalando, setting the vision for the global creative direction, developing the brand voice, driving the roll-out of guidelines as well as leading the concept for the global launch campaign running in 23 markets. For her a relevant brand needs to contribute to culture with a local lens and trigger value exchange between brands and consumers.

I want to bring my in-house experience into different industries and besides fashion and lifestyle, have in interest in start-up cultures.