Vaishali Gupta

At TYGR TYGR, I spearheaded the adoption of agile project management using Gantt charts and HubSpot, significantly enhancing team communication and productivity. My focus on creating a unique brand identity in the athleisure market has positioned TYGR TYGR distinctively, leveraging untapped market segments with our visual and brand language. Committed to sustainability, I led the transition to eco-friendly practices, substantially reducing plastic usage and introducing inclusive activewear ranges. My strategic marketing initiatives, including impactful email and social media campaigns, were instrumental in TYGR TYGR becoming Olympia's official merchandise partner in 2022. Additionally, I revolutionized our design process by integrating 3D software, achieving a significant reduction in sampling time and waste, and adopting digital printing techniques to minimize chemical dyeing.

Led a design team in conceptualizing and creating a kidswear sample range for renowned brands like Tao, Kiabi, and Galeries Lafayette. Successfully acquired Zara Spain as a client, with designs being selected for their seasonal collection. Additionally, developed a comprehensive range of designs for showcases, with a significant number being chosen for production.

Developed and implemented fit algorithms at 'Salt Attire', significantly enhancing product satisfaction and positioning the brand as a pioneer in custom-made women's workwear in India. Played a key role in team expansion and training, emphasizing strategic frameworks and tailored fits. Additionally, led the design and direction of seasonal collections, involving extensive sourcing of raw materials from diverse vendors in India, China, and Thailand.