I am passionate about research and unlocking strategic thinking for organisations of all sizes. With 20 years' City experience behind me, I bring together online and offline research experience to ask, answer, and unlock actionable insight.

Knowing what you don't know is critical for all organisations - irrespective of size, market, or maturity. I can help companies avoid costly mistakes by establishing where organisational knowledge gaps are, how these align to strategic expectations, and where future opportunities may lie.

We live in a information-dense world - let's work together together to build on this information (the 'who', what', and 'where') and unlock the knowledge (the 'how') and the insight (the 'why' and 'what-if').

Services provided:

• Market landscaping - sizing and segmentation, market share, key players, barriers to entry, growth opportunities and key drivers, and threats. Can incorporate SWOT, PESTLE, for example.

• Risk mapping – of strategic and operational models and against industry norms; to enhance client engagement and new business initiatives. Research-led horizon spotting and analysis of potential new risks and emerging disruptors at industry and company level.

• Benchmarking and value proposition analysis - across product/service range, pricing, geography, or targeted customer base for example. Can help identify a client’s strengths and areas for development

• Customer/prospect profiling - for new and existing customers. Draws on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers.

• Regulatory and policy mapping - high-level or deeper-dive analysis of the regulatory landscape shaping your strategic and operational environments, now and in the future.

• Competitor intelligence- in-depth analysis of your closest or best-in-class competitors.