Skill set (30)
Toni Lee in a few words
I am more than just a marketing consultant. I am your strategic partner in taking your business to new heights. With my expertise and passion for digital marketing, I bring a fresh perspective and innovative ideas to help your brand thrive in the competitive landscape.
What sets me apart is my deep understanding of the unique challenges and opportunities faced by businesses in the digital age. My extensive experience in the industry with a data-driven approach to deliver measurable results that drive growth and maximize your return on investment.
As a dedicated professional, I am committed to providing you with tailored solutions that align with your business goals. I will take the time to listen, understand your needs, and develop strategies that resonate with your target audience. From crafting compelling content to engaging with your customers on social media platforms, I leverage the power of digital marketing to create meaningful connections and build a strong online presence for your brand.
With my holistic approach, I go beyond vanity metrics and focus on driving real business outcomes. I believe in transparency and collaboration, working closely with you to track progress, analyze data, and continuously optimize our strategies to ensure maximum impact.
Partnering with me means gaining a trusted advisor and a results-driven team that is dedicated to your success. Let us be the catalyst for your brand's growth and help you unlock the full potential of growth marketing.
Together, we can take your business to new heights in the digital world.
Toni Lee Cheib - Your Strategic Partner in Digital Marketing Success
Experience
- Claris International Inc. (an Apple company)Demand Generation Lead, EMEIA (Contract)TECHJanuary 2019 - January 2021 (2 years)London, UK•Developed an end-to-end ABM strategy focusing on the 1: Many, 1: Few, and 1:1 that included landing pages, email campaigns, PPC (sponsored, social, display), content, and P.R. – Ex: Healthcare providers in the U.K. (e.g. London Ambulance, NHS Trust, and more).•Collaborate and liaise between global sales and marketing functions to align campaigns across worldwide market. Increasing the quality of SQLs from MQLs by 112%.•Individually contributed as-well-as worked closely with the global team to develop content for targeted account ABM campaigns (e.g. eBooks, business use cases, white papers, landing pages, PPC keyword and ad copy, social media posts, and email nurtures).•Budgeting, forecasting, testing, analyzing, and optimizing search, display, programmatic, and paid social campaigns.•Led a digital transformation overhaul of marketing and sales systems involving people, process, and technology optimization of lead routing, funnel reporting & transparency, and customer data integrity.•Develop messaging, content & promotions for new product go-to-market (e.g., Claris Connect) in collaboration with marketing communications, product development, and the web team for creative optimization.
- Ecova Inc. (ENGIE Insight)Senior Marketing Manager (Contract)ENERGY & UTILITIESJanuary 2017 - January 2018 (1 year)London, UK•Identified the ICP and map buyer journey•Establishing energy management SaaS solution across the UK and EMEA markets through customer engagement and activation using channel content marketing strategies.•Building, managing, motivating, and developing a marketing team consisting of content marketing, CRM, social media/PR, and brand among other areas.•Setting brand position and ensuring marketing plans across multiple channels are coherent, aligned, and support the overall strategy.•Build out value propositions and programs to realize revenues, helping increase revenue by 117% in 2017.•Analyzing and delivering on key metrics that drive performance of those channels, including but not limited to: CPC, LTV, CTR, CPA, CPM•Manage the digital marketing automation process and workflow, while shaping and driving the digital marketing strategy through nurture campaigns, drip campaigns, and UX using platforms such as, Pardot and Salesforce.
- A L H MediaDigital Marketing ConsultantJanuary 2013 - January 2016 (3 years)Fort Lauderdale, FL, USA•Contract consulting with international SaaS corporations such as, Callidus Cloud (Germany), SFDC Dreamforce (USA), Outbrain (USA) more upon request.•Creating, implementing, and delivering social media and influencer marketing strategy to activate sponsorship (B2B) and ticket sales (B2C).•Develop a strategy and implement a proactive process for capturing customer reviews. Monitor online ratings and respond accordingly.•Create and deliver press releases, media relation's content, social media content, and speaking proposals.•Monitor effective benchmarks (best practices) for measuring the impact ofsocial media, PPC, and SEM ad campaigns while advising on adjustments to marketing strategy where needed.
Recommendations
Education
- Data Science CS50 Business Analysis FoundationsHarvardXData Science CS50 Business Analysis Foundations
- Social Media Marketing Certification Salesforce Pardot Specialist TrainingHootsuite Academy2017Social Media Marketing Certification Salesforce Pardot Specialist Training
- Adobe InDesign / Photoshop Certification Vascular Science and Technology (Phi Thetta Kappa)ACADEMY2017Adobe InDesign / Photoshop Certification Vascular Science and Technology (Phi Thetta Kappa)
- FREC Real Estate Sales Associate CertificationGold Coast Academy2005FREC Real Estate Sales Associate Certification