Tom has worked in research and insights for 35 years and is the founder of MetaMetrics. Prior to this he was a research head at Nestlé and held senior roles at Kraft Foods as joint head of UK Consumer Insight and European Analytics Director followed by a Global Analytics role for SABMiller. Tom is a Full Member of the Market Research Society and leads the training programmes for Econometric modelling and advanced statistics. He has also lectured on Marketing Measurement and ROI at South Bank University in London.