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Timo Herttua Head of Product / Senior Product ManagerTH

Timo Herttua

Head of Product / Senior Product Manager
  • Suggested rate
    $914 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Timo's quote.
Location and workplace preferences
Location
Helsinki, Finland
Remote only
Primarily works remotely
Verifications

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Skill set
Timo in a few words
12+ years of experience in high growth tech organizations in product and growth marketing + as a B2B SaaS founder and freelance consultant, with multiple awards for high business growth and product, and UX excellence.

As the VP of Product of Hoxhunt, drove the product and design teams while becoming most popular and highest satisfied product in its category in the leading B2B SaaS review site G2.com, receiving multiple subsequent awards for 2023 EMEA top #24 best EMEA software company, overall category leader, leader in the enterprise and mid-market segments, easiest product to use in its category, most satisfied users in its category etc.

Worked in both B2B SaaS (Hoxhunt, Supermetrics, Plan Brothers, Dealmachine) and data-intensive B2C companies (Zalando, Rovio Entertainment).

At Rovio Entertainment, was responsible for product leadership and P&L of Toons.tv, winning "Best Video Distribution/Syndication Platform for ToonsTV" award from DigiDay. Toons.tv went on to garner more than 6 billion video views, being one of the most viewed mobile kids-and-family advertising video on demand (AVOD) platforms.

Keywords: Combination of business, technical and user-centric design / discovery chops + operations work on processes (discovery, roadmapping, product marketing, OKR deployment, etc.)
Experience
  • Efekta
    Product & Growth advisor, consultant & coach
    CONSULTING & AUDITS
    August 2015 - Today (9 years and 9 months)
    Helsinki, Finland
    I help startup investors, boards, founders, CEOs, and other senior leaders such as CDOs and VPs, with product and growth strategy. Examples of recent engagements:
    • Working with the founders and CEOs of growth stage startups to help the company set up their Product and/or Growth functions by advising on organizational design, helping with hiring etc.
    • Contributing as advisor to a startup's board of directors and the CEO and VP Sales, helping especially with setting up sales development, lead generation and quantitative sales management related processes to ensure the company is investing wisely into activities that are proven to yield growth instead of just burning through cash
    * Various kinds of ad hoc advisory, related to Product and Growth related questions that a growth business faces
    product strategy Recruitment Product management Product development
  • Hoxhunt
    VP of Product
    DIGITAL & IT
    September 2022 - March 2023 (6 months)
    Helsinki, Finland
    As the VP of Product of Hoxhunt, drove the product and design teams while becoming most popular and highest satisfied product in its category in the leading B2B SaaS review site G2.com, receiving multiple subsequent awards for 2023 EMEA top #24 best EMEA software company, overall category leader, leader in the enterprise and mid-market segments, easiest product to use in its category, most satisfied users in its category etc. Leading a 35 person department consisting of Product Management, Product Design, Product Analytics, Customer & Tech Support, Cyber Security Content Creation and Threat Analysis areas. Personally hired 10+ employees, including multiple team leads, senior product managers and more. Lead creation of ways of working for product management and product analytics, and worked with design leadership on design ways of working. Deployed OKRs to part of the organization.
    Cybersecurity computer security Product management Product design Product development Recruitment
  • Hoxhunt
    Head of Product
    March 2020 - September 2022 (2 years and 6 months)
    Helsinki, Finland
    In my role as Head of Product at Hoxhunt, I lead the Product Management and Product Analytics team. In addition, the Design and Service Experience (Customer and Technical Support, Threat Analysis and Social Engineering Awareness Content creation) team leads report to me, and I work together with said teams to improve their day-to-day work. Finally, I work as an acting senior product manager for one of our product teams: our machine learning and analytics product team.
    --- What is Hoxhunt? Hoxhunt - The #1 Security Engagement Platform. Cybercrime is on the rise and accounts for 50% of all crimes committed. 91% of Cyber Breaches begin with Social Engineering. Social engineering based attacks are more than just credential phishing: Fraud, Ransomware, Malware, Advanced Persistent Threats etc. Hoxhunt's automated phishing simulator sends attacks that resemble real-life threats. Our content is continuously updated by our threat intelligence team. Hoxhunt makes cybersecurity training fun and engaging. For more information, visit https://www.hoxhunt.com/case-studies/
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Education
  • Master's Degree, Business Administration and Economics (KTM)
    AALTO UNIVERSITY
    Master's Degree, Business Administration and Economics (KTM)
  • Bachelor of Science
    University of Helsinki
    ~2/3 of a Bachelor's degree (108/180 ECTS), Computer Science and Software Engineering
  • High School Diploma
    Ressu High School
    High School