Skill set (7)
Teodora in a few words
I’m currently working in marketing in more particular paid social media for a marketing agency. I feel I have the necessary abilities and expertise to pass on the information I have learned and so assist other businesses with their marketing needs.
On a daily basis, I put up campaigns on several platforms and am very familiar with how each one operates. I also have a lot of experience with post-campaign data analysis.
Experience
- ZenithSenior Account ExecutiveApril 2022 - Today (3 years and 1 month)London, UK- Paid Social Media: Managing, planning and implementing social media campaigns across Retail and Banking clients including Lloyds, Halifax & Scottish Widows.- Account Management: Delivering high standard of work across all accounts by managing, planning, reporting, and billing.- Social Media Platforms: Running market leading social campaigns across Meta, TikTok, Twitter, LinkedIn, and Reddit.- Data Analyst: Executing campaign test & learns such as A/B testing, with the aim of feeding into the holistic learning agenda on the account and continuously developing the account.- Planning: Plan and produce content for upcoming social media campaigns in collaboration with an external creative agency.- Managing: Responsible for training and supervising two Paid Social Executive's. Reporting: Reporting on social media metrics by creating in-depth personations and end of campaign reports.
- Norton Way Motors LtdDigital Marketing and Paid Media ExecutiveJanuary 2021 - April 2022 (1 year and 3 months)London, UK- Paid Social Media - Day-to-day management of paid social campaigns across all social Media Platforms using Native Ads Manager and Sprinkler for Paid Adverts.- Content Creation - Involved in creating assets for social accounts by proposing creative ideas to Graphic Designers for optimal performance on paid campaigns.- CRM and Database - Assisting the CRM and Database Manager to ensure CRM and related systems are effectively maintained. Ensuring the right flow of leads throughout our systems and safeguarding no errors are occurring.- Event Planning – Planned and managed car launch events as well as publicise and promoting the event.- Web Content Editor - Regularly updating the company's website following editorial guidelines when creating content.- SEO - Improving the website's ranking on search engines like Google by performing ongoing keyword discovery, expansion and optimization. Using SEO strategies to maximize the online visibility of a website in search results.- Content Editor - Writing and Designing Newsletters.- Reporting - Producing regular reports using Excel and Google Sheets to analyse data and increase customer retention.
- Alliance Advertising & Marketing Pvt. Ltd.Advertising AssistantJanuary 2020 - February 2020 (1 month)- Organised adverts for print and online media by bringing new marketing ideas on the Alliance Advertising & Marketing social media accounts.-Communicated with clients, analysed their requirements and created offers with the best deal for them.- Liaising with the Sales and Marketing department to ensure smooth running of daily tasks.
Recommendations
Education
- Undergraduate, Business Management with MarketingRoyal Holloway, University of London2021Undergraduate, Business Management with Marketing
- A-Levels, Business Administration and Management, GeneralTHE CARDINAL WISEMAN CATHOLIC SCHOOL2018A-Levels, Business Administration and Management, General