I am Tanvi Gupta, a research professional with 11+ years of experience in social media analysis, content strategy and secondary market research.

I worked with Brandwatch UK from March 2022 till Sep 2022 as a Research Consultant, helping clients with their social media strategy through social media listening and analysis. Prior to that, I worked with Accenture in India for 8+ years, and supported the R&D team at AIIC, Sophia Antipolis, in designing and running new experiences in the social media space.

Here are my key areas of expertise:
Social Media listening and analysis – Owned & Earned
Consumer insights and intelligence
Influencer analysis
Website & Social Media content accessibility audit
Social media content optimization
Traditional media listening
Business research
Market sizing
Industry analysis & Competitive profiling