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Tanvi Gupta

social media research
  • Suggested rate
    $413 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Tanvi's quote.
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Location
Basingstoke, England, United Kingdom
Remote only
Primarily works remotely
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Tanvi in a few words
I am Tanvi Gupta, a research professional with 11+ years of experience in social media analysis, content strategy and secondary market research.

I worked with Brandwatch UK from March 2022 till Sep 2022 as a Research Consultant, helping clients with their social media strategy through social media listening and analysis. Prior to that, I worked with Accenture in India for 8+ years, and supported the R&D team at AIIC, Sophia Antipolis, in designing and running new experiences in the social media space.

Here are my key areas of expertise:
Social Media listening and analysis – Owned & Earned
Consumer insights and intelligence
Influencer analysis
Website & Social Media content accessibility audit
Social media content optimization
Traditional media listening
Business research
Market sizing
Industry analysis & Competitive profiling
Experience
  • Brandwatch
    Research Consultant
    March 2022 - September 2022 (6 months)
    Brighton, Brighton and Hove, England, United Kingdom
  • Accenture
    Social Media Analytics Specialist
    October 2013 - January 2022 (8 years and 3 months)
    Accenture Digital as Consultant ( Oct.'18 till Jan 2022): working with Accenture Interactive R&D team in Sophia Antipolis, France since 2015, in designing and running new experiences in the social media/digital space. Some key being:
    • Social Media Diagnostic (an Accenture Interactive IP) to measure the performance of a brand's owned social touchpoints (vis-a-vis competitors) to help design the social media strategy and optimize social reach and engagement.
    • Influencer Acquisition involving identification of industry influencers to support influencer outreach campaigns, with detailed research on Influencer Marketing ecosystem.
    • Website/Social Media content accessibility assessment based on W3C/ other standards and best practices to provide actionable insights for content optimization, better accessibility, enriched user experience and effective website marketing.
    • Social media content optimization leveraging AI and Data Science to analyze historical pieces of social media content for format, composition, aesthetics and message and provide tailor-made insights to unlock content performance.
    • Employer Brand Analytics leveraging text analytics using Python to analyze employee reviews and generate insights to improve the employer brand. Accenture Operations as Social Media Specialist (18th Oct.'13 – 30th Sep.'18)
    • Run social media listening projects to leverage the voice of the customer on social media for monitoring a campaign/event, identify and overcome reputation threats, support product launches, etc.
  • Empower Research (a Genpact Company)
    Consultant
    October 2008 - July 2012 (3 years and 9 months)

    • Conducting/Delivering business research assignments through secondary market research.
    • Preparing reports on Industry analysis, Market sizing, and Competitor analysis and profiling.
    • Performing Social media analysis for competitor mapping and consumer perception.
    • Traditional media monitoring and analysis for media perception mapping.
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Education
  • PGDM (Finance & Marketing), Finance & Marketing
    Institute of Management Technology, Nagpur
    2008
    PGDM (Finance & Marketing), Finance & Marketing
  • M.Com., Commerce
    Department of Commerce Delhi School of Economics University of Delhi
    2005
    M.Com., Commerce
  • B.Com(H), Commerce
    Hansraj College, Delhi University
    2003
    B.Com(H), Commerce