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Susana Binder

Experience Reseacher & Service Designer
2 recommendations
  • Suggested rate
    $455 / day
  • Experience3-7 years
  • Response rate25%
  • Response timeA few days
The project will begin once you accept Susana's quote.
Location and workplace preferences
Location
Barcelona, España
Can work onsite in your office in
  • and around Barcelona (up to 20km)
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Languages
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Skill set (42)
Susana in a few words
Hallo, hola, and hello 👋

I'm a trilingual Experience Researcher and Service Designer with a solid business background.

I collaborate with companies of various sizes, industries, and UX maturity levels to enhance the user experience of their products and services, aligning user needs with business goals.
As part of my UX consultancy, I help companies define their project needs, ensuring clarity and focus from the outset.

I lead projects through the entire process, from uncovering insights and defining problems to developing solutions and delivering designs, or I can step in at specific stages as needed.

My expertise includes qualitative research, design thinking, and behavioral design. I conduct workshops, in-depth interviews (IDIs), and manage project tasks to improve user experience and service quality.

Depending on the project's requirements, deliverables may include user flows, personas, and user and customer journeys.


🤝 Collaborations with industry leaders like Google, Facebook, Hewlett Packard, Iberia, Sony, Roche, and more have enriched my professional journey. Now, as a seasoned practitioner, I'm eager to leverage my expertise in strategic roles that drive impactful outcomes.

🔗 Let's connect and explore how I can bring value to your team.
Visit my portfolio for a closer look at my work.
Experience
  • DDB Spain
    UX Researcher & Designer for Audi
    DIGITAL & IT
    May 2020 - Today (4 years and 9 months)
    Barcelona, Spain
    Enhanced usability and optimized conversion rates by working hand in hand with the data analyst. Evaluated existing user flows, uncovering pain points and user needs through guerilla tests for +30 sites. Ideated the redesign of the promotional section, defined interactions, and specified technical requirements. Analyzed usability issues (information architecture, content, navigation, UX writing, use of icons) for the dealer websites. Client — Audi Methods — Benchmarking — Guerrilla interviews and usability tests — Data interpretation Output — User flows — Wireframes — Presentations Areas — UX Research — UX Design — Information Architecture — Interaction Design — Data Analysis Tools — Sketch — Mouseflow
  • LCI Barcelona
    Lecturer on career development and project communication
    EDUCATION & E-LEARNING
    September 2019 - Today (5 years and 5 months)
    Barcelona
    Provided students with the tools and confidence necessary to initiate themselves in "the real world". Class — Career development and project communication Capsule — Design in Process: Research, synthesis and analysis tools, Design reports, Digital self-promotion Audience — Graphic Design and Interior Design students (4th and final year)
  • Interactius_UX
    UX Researcher & Designer
    DIGITAL & IT
    October 2019 - February 2020 (4 months)
    Barcelona, Spain
    Analyzed existing websites, identified usability problems, and proposed redesigns aligned with the business goals. Performed as notetaker and facilitator of user interviews and usability tests with participants. Assessed and improved 9 user flows, designed +150 wireframes, and defined interactions for a mobile app. Clients — Oysho — FC Barcelona — Recast Methods — User Research — User Interviews as both facilitator and note-taker — Usability Tests with eye-tracking — Card Sorting — Heuristic Analysis Output — User flows — Wireframes — Prototypes — Mobile app and web design Areas — UX Research — UX Design — Information Architecture — Interaction Design Tools — Sketch — Invision — Zeplin — Morae — Tobii — LifeCam
2 recommendations
AM
RG

Alejandro Moneva and 1 other person have recommended Susana

Alejandro MonevaAM
Alejandro Moneva
The Keenfolks
01/07/2024
I am pleased to recommend Susana Binder, who collaborated with me as a Strategic Experience Researcher. Susana's ability to combine strategic research with UX-UI design was exceptional. Susana's proactive, creative, and collaborative approach made her an integral part of our team.

I highly recommend Susana for any role requiring strategic research and UX-UI expertise. She is a talented professional who will bring success to any project. I am sure we will continue collaboration in the future.
Rafel GilRG
Rafel Gil
30/06/2024
Tuve el placer de trabajar con Susana Binder en 2019 en el equipo de UX/UI de Volkswagen. Susana demostró una excepcional profesionalidad y profundos conocimientos, jugando un papel clave en el diseño y la investigación de la nueva web de Volkswagen.

Destacó por su habilidad para aportar ideas innovadoras y disruptivas, mejorando significativamente la experiencia del usuario. Su enfoque meticuloso y su capacidad para colaborar hicieron una gran diferencia en el éxito del proyecto.

Susana es una profesional talentosa y dedicada, cuya contribución fue invaluable. Recomiendo a Susana Binder sin reservas para cualquier equipo o proyecto.
Education
  • Summer Course in Graphic Design
    IED Barcelona
    2017
    Introduction to the different stages of graphic production by giving them a knowledge of the basic tools and the sequence of processes involved in creating the piece or work. The course touches on the indispensable software used to develop graphics projects (Adobe Photoshop, Illustrator, InDesign, Acrobat, HTML and CSS), the techniques for presenting and creating mock-ups, the creation of budgets and the pre-press, production and post-production processes.
  • Master in Global Design by Emiliana Design Studio
    IED Barcelona
    2016
    The aim of the course was to obtain a global vision of the different design disciplines and to train the designer's sensitivity and predisposition to collaborate with professionals in interdisciplinary teams. Tools used: Keynote, InDesign, Photoshop, Illustrator, AfterEffects, Premiere (Adobe)
  • Master of Business Administration (MBA)
    EAE Business School
    2016
    Master aimed at obtaining the competencies necessary for leading business projects and achieving sustainable competitive advantages.
  • Winners with project "ROADSY"
    Startup Weekend with 4YFN and Techstars
    2015
    Startup Weekends are 54 hour events where developers, designers, marketers, product managers and business experts come together through a hands-on experience where they share ideas, form teams, build products and finally launch their own projects.
  • El Community Manager en la Empresa
    Universidad de Alicante
    2012
    Management of the tools offered by social networks (facebook, twitter, Linkedin, blogs, ...) from the perspective of the company and in a comprehensive manner.
  • LL.M.
    Europa-Institut, Saarland University
    2004
    Program consisting of a 9-month study block, followed by 3 months dedicated to the writing of the master's thesis. The 5 areas of specialization (European Integration, European Economic Law, International Trade and Investment, International Dispute Resolution, European Protection and International Human Rights) offer a high level of specialization in highly developed professional fields within European and international law. With its unique mix of lectures, seminars, interactive exercises, mock courts, language courses, communication skills development and discussion, the program ideally combines the acquisition of theoretical knowledge and its implementation.
  • Law Degree
    Universitat de València
    2003