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Sudhir Kumar Go-to-Market, Marketing & CRM ConsultantSK

Sudhir Kumar

Go-to-Market, Marketing & CRM Consultant
  • Suggested rate
    $343 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Sudhir's quote.
Location and workplace preferences
Location
New Delhi, India
Remote only
Primarily works remotely
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Skill set (8)
Sudhir in a few words
As a GTM Strategist, I specialize in developing and executing go-to-market (GTM) strategies for products and services. I work closely with executive leadership, product, sales, and marketing teams to create comprehensive GTM plans that identify new business opportunities, optimize marketing and sales performance, and drive revenue growth.

To be successful in this role, I have a proven track record of success in developing and executing GTM strategies for products and services. I am highly analytical and can use data and insights to optimize marketing and sales performance. Additionally, I have excellent communication and collaboration skills, with the ability to build consensus and drive results through others.

As a GTM Strategist, I am a critical member of any marketing or product team, responsible for developing and executing the strategies that drive revenue growth and enhance market position. I am a natural leader and collaborator who can build cross-functional teams and coach employees to top performance, even under critical deadlines in a fast-paced, high-growth, diverse environment.
Experience
  • iVend Retail Pvt. Ltd.
    Business Head/VP Marketing & Growth
    TECH
    May 2020 - Today (4 years and 12 months)
    Noida, Uttar Pradesh, India
    Tagrain(iVend Retail) is a cloud-based point-of-sale software solution for small retailers, offering a quick and intuitive POS system accessible on web, Android, and iOS devices. Business Head/VP Marketing & Growth. As a strategic leader, I am responsible for driving growth and building a strong foundation for the business. My key responsibilities include setting up marketing-driven customer acquisition (PLG Model) processes and implementing marketing automation tools like Salesforce CRM and Marketing Cloud, managing financial performance, overseeing customer marketing and retention efforts, improving operational efficiency, and hiring and coaching employees. In short, I play a critical role in building and executing a high-level, growth-driven strategy for the business.
  • Dext (Previously Receipt Bank)
    Global Head of Direct-to-SMB
    TECH
    March 2018 - April 2020 (2 years and 1 month)
    London, UK
    Receipt Bank (now Dext) is a financial technology company based in London with offices in Washington DC, Sydney, Cape Town, Paris and Sofia. Global Head of Direct-to-SMB. Implemented marketing-driven customer acquisition and retention processes leading to 65% YoY growth in customers and revenue
    •Grew direct-to-SMB business from 13,000 to 30,000 paid subscribers
    •Increased revenue from £2.6 million to £7 million with a strong LTV to CAC ratio
    •Hired and coached a team of 10 people
    •Revamped product proposition and pricing strategies to drive growth
    •Developed a multi-channel marketing program with a £1.5 million annual budget to drive user acquisition
    •Reduced churn rate from 3.5% to 2% through retention programs
    •Implemented marketing and analytics systems such as Segment, branch.io, Mixpanel, and Looker for ROI tracking
  • hCentive (Now part of Optum, Inc - A United Health Group subsidiary)
    Vice President, Marketing
    TECH
    October 2016 - March 2018 (1 year and 5 months)
    Noida, Uttar Pradesh, India
    hCentive is a leading provider of government health exchange and benefit marketplace solutions, serving both the US government and B2B health insurance agents.
Recommendations
Education
  • Advanced Programme in Digital Business Leadership
    IIM Calcutta
    2023
    Advanced Programme in Digital Business Leadership
  • Master of Business
    The Institute of Chartered Financial Analysts of India (ICFAI) University
    2012
    MBA in Marketing
  • Diploma in Software Programming
    National Institute of Information Technology (NIIT)
    2003
    Diploma in Software Programming
  • Bachelor of Science
    Veer Kunwar Singh University (VKSU)
    2002
    Bachelor of Science in Chemistry (Honors)