- iVend Retail Pvt. Ltd.Business Head/VP Marketing & GrowthTECHMay 2020 - Today (4 years and 12 months)Noida, Uttar Pradesh, IndiaTagrain(iVend Retail) is a cloud-based point-of-sale software solution for small retailers, offering a quick and intuitive POS system accessible on web, Android, and iOS devices. Business Head/VP Marketing & Growth. As a strategic leader, I am responsible for driving growth and building a strong foundation for the business. My key responsibilities include setting up marketing-driven customer acquisition (PLG Model) processes and implementing marketing automation tools like Salesforce CRM and Marketing Cloud, managing financial performance, overseeing customer marketing and retention efforts, improving operational efficiency, and hiring and coaching employees. In short, I play a critical role in building and executing a high-level, growth-driven strategy for the business.
- Dext (Previously Receipt Bank)Global Head of Direct-to-SMBTECHMarch 2018 - April 2020 (2 years and 1 month)London, UKReceipt Bank (now Dext) is a financial technology company based in London with offices in Washington DC, Sydney, Cape Town, Paris and Sofia. Global Head of Direct-to-SMB. Implemented marketing-driven customer acquisition and retention processes leading to 65% YoY growth in customers and revenue•Grew direct-to-SMB business from 13,000 to 30,000 paid subscribers•Increased revenue from £2.6 million to £7 million with a strong LTV to CAC ratio•Hired and coached a team of 10 people•Revamped product proposition and pricing strategies to drive growth•Developed a multi-channel marketing program with a £1.5 million annual budget to drive user acquisition•Reduced churn rate from 3.5% to 2% through retention programs•Implemented marketing and analytics systems such as Segment, branch.io, Mixpanel, and Looker for ROI tracking
- hCentive (Now part of Optum, Inc - A United Health Group subsidiary)Vice President, MarketingTECHOctober 2016 - March 2018 (1 year and 5 months)Noida, Uttar Pradesh, IndiahCentive is a leading provider of government health exchange and benefit marketplace solutions, serving both the US government and B2B health insurance agents.
- Advanced Programme in Digital Business LeadershipIIM Calcutta2023Advanced Programme in Digital Business Leadership
- Master of BusinessThe Institute of Chartered Financial Analysts of India (ICFAI) University2012MBA in Marketing
- Diploma in Software ProgrammingNational Institute of Information Technology (NIIT)2003Diploma in Software Programming
- Bachelor of ScienceVeer Kunwar Singh University (VKSU)2002Bachelor of Science in Chemistry (Honors)