I started my professional career in 2009, joining MTV in their Brand Experience Team, bringing to life campaigns with brands such as Calvin Klein, VW, Hyundai, and Kellogg’s. Having focused on brand marketing, sponsorship, and event activation, I also worked the production and execution of various live events such as the MTV European Music Awards and the Isle of MTV Festival.
My latest full-time role at Pernod Ricard UK as the Marketing Manager for Experiential involved delivering brand experiences to tens of thousands of consumers each year through activations at large footfall events as well as standalone popups. I worked with all relevant teams (PR, Social, on/off trade, Digital, Media) to bring the 360 campaign together.
I am currently a freelance Brand and Experiential Specialist working with various brands and event agencies across brands such as Malibu UK, Moet Hennessy and Amazon Prime Video to name but a few.