- Harpoon AgencyFounderOctober 2015 - Today (9 years and 7 months)Harpoon is a team of specialized copywriters, editors and strategists. We add value to agencies, marketers and advertisers, and help to audit their message and fill their content needs. Our clients range from large corporate clients to small businesses across a wide range of industries and verticals.
- SHERPADirector of Marketing and CommunicationsJanuary 2021 - March 2022 (1 year and 2 months)Montreal, QC, Canada• Directed total rebrand (new brand identity, created voice&tone style guides, directed the launch of new site, launch of new products)• Collaborated with the CEO, the marketing, sales, and design teams, to develop and implement effective strategies and campaigns based on various objectives and target audiences.• Established and maintained effective relationships with media and maintained a database of media contacts, awards, sponsorship and, industry events opportunities.• Optimized and managed social media profile and presence• Measured and maintained records of media coverage and activities.• Coordinated sponsorship and participation in industry events.
- 5th Wall AgencySenior copywriter and Content SpecialistNovember 2015 - April 2017 (1 year and 5 months)Montreal, QC, Canada-Wrote copy for project pitch decks and company communications (newsletters, press releases, etc)-Managed and directed content for several digital installations for the unveiling of NEOM project at the 2017 FII conference-Script writer for AR and VR experiences, including Fifty Shades Darker online experience-Senior copywriter and editor for various new, AR and VR media and other marketing collateral
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- Bachelor of Commerce, Marketing/CommunicationsConcordia University2009Bachelor of Commerce, Marketing/Communications