- NespressoSenior designerRETAIL (LARGE RETAILERS)February 2024 - Today (1 year)London, United KingdomDuring my time at Ogilvy as a Senior Designer for Nespresso, I contributed to multi-touchpoint campaigns, focusing on various design aspects. My role included UX/UI design using Figma and developing banners tailored for market needs with Photoshop. I closely collaborated with cross-functional teams, including developers, retouchers, copywriters, strategists, and the creative director. Additionally, I was responsible for key visual development and storyboarding, ensuring cohesive and impactful campaign execution.
- Sweaty BettyFreelance Senior Digital DesignerNovember 2020 - December 2020 (1 month)London, UKAt Sweaty Betty, I worked on a multi-touchpoint marketing campaign, developing assets for key sales events such as Black Friday and Cyber Monday. These assets were designed for emails, social media platforms, and the website, ensuring cohesive and impactful brand messaging across all channels.
- L'OréalFreelance Senior Product DesignerOctober 2020 - October 2020London England Temple, Felbridge, England, United KingdomI was in charge of designing a new checkout journey for E-commerce websites (La Roche Posay, Kerastase, Lancome and Kiehl's). I was working with an E-commerce manager and developers.- Pros and Cons of the actual checkout.- UX research from competitors (Benefits, Glossier, Fenty).- Low-fidelity wireframes showing main features- High Fidelity wireframes with Sketch- Prototyping with Invision
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- BachelorChelsea college of fine arts2012Graphic design
- masterInstitut francais de la mode2014Graphic design / Branding / Digital / Packaging