Skill set (9)
Stacey in a few words
I’m a brand guardian, TOV specialist and senior creative writer with ten years' experience working alongside art directors, internal teams and agencies for global brands within the fashion and home sectors. I love collaborating, shaping brand identity and creating meaningful moments. Some of my proudest are listed below:
• Editor of boohoo's printed magazine - monthly to 1.2 million customers.
• Grew boohoo's blog from 1,000 monthly views to 1,000,000.
• Nominated (Dec 2017) boohoo employee of the year.
• Managed a team of three internal and ten external copywriters to exceed weekly editorial targets.
• Worked across six multi-sector brands simultaneously to produce both meaningful ATL and BTL moments that identify with each audience and what matters to them
Whilst words are my focus, I've held content and brand-led roles too, so if you're in need of any of the below, let's chat!
• TOV development
• Brand guidelines
• Campaigns
• ATL and billboards
• Social media
• Event copy collateral
• Press mailers
• Blog/article writing
• Proofreading and editing
• Landing page copy
• CRM programmes, loyalty schemes and BAU email messaging
• Homepage and multi-channel
• Category copy
• Product copy
Brands I've worked with:
Nasty Gal
Oh Polly
Bo+Tee
Neena Swim
boohoo
Home Essentials
Simply Be
Jacamo
JD Williams
Fashion World
Ambrose Wilson
References can be found on my LinkedIn here: -staceyford-
Experience
- Nasty GalGlobal Copy ManagerJanuary 2022 - Today (3 years and 4 months)Manchester, UK• Own and lead TOV and guidelines.• Be a brand guardian for written content across all customer touchpoints and territories.• Contribute to campaign ideation, working collaboratively with all marketing functions to deliver on-brand and ownable content.• Partner with key stakeholders in the creation of a blog calendar and content that optimises SEO and supports key brand moments.• Manage and develop a team of high functioning copywriters, ensuring that tone of voice is present throughout all creative executions and copy is engaging, concise and functional.• Write engaging marketing copy for multi-channel use.• Control a monthly editorial budget, working with key stakeholders to efficiently apportion to brand activity.• Ownership of workload planner, ensuring that all content lands in a consistent tone and in a timely manner.• Recruit and manage freelance copywriters to support in the delivery of adhoc activity.
- N Brown GroupLead Editorial CopywriterNovember 2020 - December 2021 (1 year and 1 month)Copy Lead across six fashion and home brands: Simply Be, Jacamo, Home Essentials, JD Williams, Ambrose Wilson & Fashion World.• Owner of TOV.• Create and set brand guidelines.• Copy concept and creation on ATL and BTL campaigns, TVC and brand storytelling initiatives.• Produce quarterly direction and seasonal guidance.• Provide guidance and support to channel owners.• Oversee print collateral with external agency and feed back where necessary.• Produce and circulate weekly competitor creative campaigns newsletter.
- N Brown GroupCreative CopywriterSeptember 2018 - October 2020 (2 years and 1 month)Manchester, UKFirst in-house Copywriter covering power brands Simply Be and Jacamo.• Implementing TOV.• Curating creative campaigns from ideation to live artwork working closely with art directors and designers.• Managing and editing copy and content for seasonal magazine and direct mails.• Overseeing, creating and editing content and creative copy across online, homepages, trading messages, emails, landing pages and social media.• Mentor junior members of the copywriting team.
Recommendations
Education
- Bachelor of ArtsUniversity of Central Lancashire2012Bachelor of Arts (BA) Journalism with Communication, Journalism