I’m Sophie, a UK-based Creative Copywriter with over ten years of advertising experience. As well as web, email, video, social, print and radio, I’m often asked to help with creative briefs, brand propositions, content creation, brand guidelines, vision statements and to give things a name. Throughout my time, I've worked across various sectors and channels, both on consumer-facing, healthcare, and B2B accounts. I've named drugs, created TV ads, developed global social media campaigns and everything in between. Primarily a conceptual thinker, I’m big on ideas as well as words.