Sophia Howard, Digital Marketing

I have a software engineering degree with a strong passion for marketing, web development, and all things technology. I have a deep understanding of the complex challenges facing businesses and how technology can be leveraged to drive growth and success, which I've gained through 7 years of experience in the SaaS industry. I am enthusiastic about exploring the latest technological trends and innovations, and I enjoy finding creative solutions to complex problems. In my free time, I like to spend time with my family and loved ones, and I love going on holidays to discover new places and cultures. With my diverse background and expertise, I am eager to contribute to innovative projects and collaborate with talented individuals to drive meaningful change in the technology industry.

BRIGHT
Digital Marketing Manager
August 2022 - February 2023 (6 months)
London, UK
Bright is a B2B agile marketing consultancy. At Bright, I was the go-to digital expert. Working on a variety of client projects including websites, Hubspot CRM, email marketing and marketing automation. Achievements include:
- Creating new website pages and optimising existing landing pages for a global leadership development company consultancy.
- Establishing a website reporting process and dashboards for use in Bright and with clients.
- Holding Lunch and Learns with the team to help everyone unskilled I have skills in the following area:
- Web development (WordPress, Raw HTML CSS and JS)
- Search Engine Optimisation (SEO)
- Email marketing
- Marketing automation
- Hubspot
- Google Analytics
- Agile marketing
- Canva
- Website Reporting
IDRSolutions
Head of Sales, Marketing & Website Development
TECH
August 2015 - March 2021 (5 years and 7 months)
As Head of Sales, my main responsibilities included:
- Onboarding clients: I addressed any questions or concerns the client had regarding our software and ensured they knew about other services offered by IDRsolutions. This also involved travelling to meet current and potential clients in countries such as Japan.
- Customer retention: I discussed with clients to ensure they were satisfied with our software and to discuss license renewal fees.
- Payments and software access: I put new software in place so that clients could pay directly from their invoices.
- CRM implementation: I researched and implemented CRM tools for our sales and marketing teams. During my time at IDRsolutions, I successfully implemented and used Salesforce, Close.io, Hubspot, and Zoho.

As Head of Marketing, my duties included:
- Leading Agile ceremonies: This involved delegating tasks and checking if team members needed any help.
- Creating statistic reports: I analysed data from Google Analytics, Google Tag Manager, Moz, and Alexa to generate reports.
- A/B testing and reporting: I deployed Google Optimize to A/B test the website and create reports from the test results.
- SEO management: I tracked and optimised current and new keywords using keyword tools such as Raven Tools, Moz, Google Analytics, Alexa, and Google Search Console.
- Managing conferences: I designed and created the company's marketing material and booth layout for conferences such as JavaOne, Google Devfest, BoS America, and BoS U.K. Additionally, I was a speaker at JavaOne San Francisco and Netbeans Athens.

As the person in charge of website development, my responsibilities included:
- Rebranding the company website: During this process, I oversaw the layout, design, and development using HTML5, JavaScript, JQuery, and the Bootstrap framework.
- Updating the website: I worked closely with the software development team, frequently discussing any changes that would need to be reflected on the website.
HTML5 SaaS Webmarketing strategy Marketing Sales funnel SEO Inbou

Bachelor of Science
De Montfort University
2015
Bachelor of Science (BSc), Computer Software Engineering