Sonja Kruger

I'm a senior freelance brand and communication strategist with +10 years' experience in the industry.

Since the birth of our species (and in every culture), we have used stories and storytelling (in some form or another) as a means of entertainment, education, cultural preservation, instilling moral ideologies, transmitting history – and ultimately to feel understood. Stories are our way of validating our existence as real, as a progression of events that has occurred, sharing and reflecting, and finally to build for something bigger. Branding and Strategy is no different irrespective of the specialist disciplines in Marketing, Communication and Advertising.

This is what I do, integrated seamless brand behaviour and communication strategy.

I help brands and agencies to create strong brands with strong storytelling by leveraging cultural insights and trends shaping the world in which we live. I work predominantly in the luxe, beauty, personal goods and alcohol sectors but I'm open and have spent time in many other sectors to date.

Furthering on from my brand and communication expertise, I also help French agencies and clients transform their existing French work into an English counterpart, representative of its original intent.

A few brands I've worked on recently include Yves-Saint Laurent, Issey Miyake, Chloë, Armani, Rogé Cavaillès, Biotherm, L'Oréal, Vins de Bordeaux, Cointreau, Bourjois, Beauté Privée, Atelier Cologne and Winston (JTI).

Visit my LinkedIn profile for more