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Malt Strategy
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Malt Strategy
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Sofía Vindas

CRM & Lifecycle Management | Growth Marketing
  • Suggested rate
    $763 / day
  • Experience8-15 years
  • Response rate100%
  • Response time24 hours
The project will begin once you accept Sofía's quote.
Location and workplace preferences
Location
Berlin, Germany
Remote only
Primarily works remotely
Verifications

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Languages
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Skill set
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Sofía in a few words
Results-oriented, curious, optimistic and analytical. Experienced managing projects and stakeholders in B2B Saas companies. I have worked for USA, Spain, Costa Rica and Germany (based in Berlin now).

Specialized in implementation, migration, customer acquisition, customer retention, customer lifecycle, CRM employee education & training, automations & workflows.

CRM skilled in: HubSpot, Zoho and Braze.

Experience
  • Amboss
    CRM Manager
    MEDICAL
    August 2022 - January 2023 (5 months)
    Berlín, Alemania
    Automated campaigns along the customer lifecycle.
    Deployed campaigns on the multi-channel CRM platform (Braze) to engage and re-engage customers across all customer lifecycle.
    Connected opportunities within teams (editorial and local marketing) to use content as a lead magnet in US.
    Regular A/B testing for improvement and learnings.
    -CRM utilized: HubSpot, Blueshift & Braze
    Automatización Email marketing Marketing Automation Hubspot HTML braze
  • Samyroad
    CRM Manager
    SOCIAL NETWORKS
    April 2021 - Today (3 years and 6 months)
    Madrid, España
    CRM HubSpot admin and leadership (Europe & LATAM)
    Lead Generation and client retention strategy.This included the creation of a Sales Lead Generation team, and administration of their tools.
    Migration of the complete CRM to a new hub within HubSpot
    Data Analysis and reporting for decision making.
    Campaign deployment, automations, lifecycle management, and segmentation.
    Property & object management within HubSpot for Operations team. Training designed to utilize the CRM with new features implemented.
    Achievements: CRM migration optimized for the company needs, global teams trained in new tools. Goal met of 500K within CRM actions.
    CRM Hubspot prospección de cliente Inbound marketing Product management
  • EPIC Software development
    Liderazgo de Marketing y ventas
    TECH
    May 2018 - January 2019 (8 months)
    Nueva York, Estados Unidos de América

    Lead Generation and conversion. Target: Medical and SaaS companies in need of software development services.
    Implementation of B2B and funnel marketing strategies.
    Email marketing campaigns and CRM management in Zoho.
    LinkedIn, videocalls, presentations and telephone negotiation.
    Achievements: Acquiring potential clients in the medical sector through LinkedIn prospecting and email marketing using case studies.
    Generación de leads CRM Zoho CRM Email marketing LinkedIn
    • Check out Sofía's experience
Recommendations
Education
  • Bachelor in communication and Public Relations
    Universidad Latina de Costa Rica
    2014
  • Big Data Specialization
    Next IBS
    2021
  • Master in Tourism Marketing
    Universitat de Lleida
    2021
Certifications
  • Braze Expert
    Braze
    2023
  • HubSpot Expert
    HubSpot
    2022