Skill set (15)
Industry fields of expertise
Simon in a few words
As a Product and Technology Leader, I specialise in driving business growth through innovative, customer-centric experiences that increase customer loyalty, generate positive word-of-mouth, and ultimately deliver a higher return on investment. With over two decades of experience in fiercely competitive industries, I am confident and highly adaptable, able to maintain composure and provide disciplined leadership in even the most stressful and uncertain environments. My career has included key leadership roles in both agency and non-agency settings, collaborating with industry-leading organisations.
Experience
- OutcomizedProduct Lead / Co-FounderNovember 2023 - Today (1 year and 6 months)Knutsford, England, United KingdomCurrently in startup mode, and as a Senior Product Lead, I'm helping to build a cutting-edge Ad Performance Optimisation Platform aimed at Social Media Influencers using AI to maximise their ROI across major social media platforms.By leveraging advanced data analytics and AI, Outcomized provide actionable insights throughout the entire campaign lifecycle, enabling Influencers to make data-driven decisions and achieve exceptional audience engagement results.
- BigBox AnalyticsProduct Management AdvisorApril 2021 - Today (4 years and 1 month)Knutsford, England, United KingdomWith my own independent agency Big Box Analytics, I lead diverse companies through digital transformations and provide guidance to startups and SaaS scale-ups in Product Design, UX, User Research, Product Management & AI.• Specialising in operational excellence and implementing enterprise solutions by leveraging key performance indicators (KPIs) to drive transformative change and ensure operational delivery.• Orchestrating comprehensive strategies aligning with business objectives, leveraging KPIs as the compass for success.
- OSG AnalyticsProduct Operations & Delivery LeaderNovember 2022 - July 2023 (8 months)Knutsford, England, United KingdomDeveloped and implemented strategic plans for B2C, B2B, and Enterprise SaaS solutions in the healthcare, fintech retail, and SaaS industries, resulting in a 20% increase in product utilisation and improved customer satisfaction.• Aligned compelling value propositions with tailored Enterprise Platform strategies, enabling seamless digital transformations for Fortune 500 clients. Achieved a 35% increase in ROI through improved customer acquisition, increased sales conversion rates, and reduced operational costs.• Developed a data-driven product strategy to achieve 10% growth and maximise profitability, while implementing rigorous operational practices for optimal efficiency and effectiveness.• Implemented on-demand release transformation, reducing product delivery time by 20%.
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Education
- Postgraduate Diploma in Design for Communication Media, Human Computer InteractionManchester University1995Postgraduate Diploma in Communication Design
- Bachelor of ArtsKingston University1991Bachelor of Arts - BA(Hons), Graphic Design
Certifications
- Certified ScrumMasterScrum Alliance2008